Lead Generation with LinkedIn

The New Lead Generation

LinkedIn

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]

November 2009 Now

Wine consumer with a vision Three businesses

Unknown in wine blogging community

Ranked in top 25 for traffic, top 10 for engagement and top 5 for link backs – in the country

0 page views per month Close to 20,000 page views per month

0 Facebook fans 5000 Facebook fans

0 Twitter followers 11000 Twitter followers

0 Linkedin Connections 3000 Linkedin Connections

0 YouTube Videos 160 Videos (15,000 views)

0 Blog posts 500 posts

The Storyfrom click to mortar




•5 Wineries 40 Wines 1 Location•Co-op business model•Event facility (3000 sq ft)•Future expansion •Voted “Best new biz in 2011”•Featured in Alaska Airlines Magazine and on MSNBC.com



•Author•Seminar Leader•Consultant•Build affordable template based web sites•Manage businesses online content

Reasons to “Connect”A Dive Into the SiteBuild Your ConnectionsFive LinkedIn “Tips”Going Pro

Today’s Agenda


Lead Generation


B2C acquired customer through Facebook

B2C acquired customer through LinkedIn

B2B acquired customer through LinkedIn

B2C/B acquired customer through their blog

Active blog

Lead Generation


Lead Generation


Customer has a need

Customer searches need

Is your content found?

Yes

No

Part of the choice

Customer asks friends

Social media influence Traditional media

influence

New World Marketing Flow


Customer Makes

Purchase

LinkedInThe Professional’s

Social Network



The Big 51 BILLION ACCOUNTS

600 Musers

200 Musers

220 Musers

70 Musers


LinkedInWhat’s it all about

•PROFESSIONAL•Resume•Connections•Referrals


LinkedInWhy you need to be there

•PROFESSIONAL•Business to business connections•Search engine gold •Referrals and leads•Wealth of Information•Career Advancement


LinkedInWhen, what, how?

•PROFESSIONAL•Complete and keep profile up to date•Occasional status updates•Make connections•Respond to inMail


LinkedInThe Professionals Network

If you’re a business professional and you don’t have a powerful LinkedInpresence, you are missing

valuable opportunities.


LinkedInBuild Your Foundation

Complete your profile 100%

A complete profile gives you a 40% greater chance of networking success


LinkedInCheck List

1. Upload a professional image2. Create a compelling headline3. Current and at least two past

positions4. Complete the summary section

of your profile5. Complete the specialties section

of your profile


LinkedInCheck List

6. Seek “Recommendations”7. Complete the “Interests” and

“Groups and Associations sections

8. Add “Volunteer and Community” involvement

9. Add “Skills & Expertise” for being endorsed

10. Join relevant groups


LinkedInA Look at the Site

HomeProfileNetworkJobsInterests


LinkedInBuild your “Connections”



Import from email, find business colleagues, school alumni, and suggested people you may know



• Browse connections of your immediate network

• Advanced Search to find people

• Join Groups that your target market joins

• Watch your networks connections


LinkedInGroups

• Join relevant groups to connect and learn

• Create public or private groups to connect and collaborate


LinkedIn5 LinkedIn “Tips”

1. Think key words and SEO2. Edit your public LinkedIn URL3. Add “media content”4. Add Your LinkedIn Profile to • Web• Biz Card• Other Professional Content

5. Make your profile public


LinkedInGoing Pro

Q&A

[email protected]

http://nectartastingroom.comhttp://spokanewinemagazine.comhttp://nectarmedia.co

@nectarmedia

Facebook.com/NectarMedia

YouTube.com/NectarMedia

SLIDES: slideshare.net/nectarmedia

Contact Info