UNIT01 AO4

  • View
    60

  • Download
    0

Embed Size (px)

DESCRIPTION

 

Text of UNIT01 AO4

  • 1. UNIT01AO4 JudithButler'sPerformativity Performativityasthatreiterativepowerofdiscoursetoproducethephenomenathatit regulatesandconstrains(Butler1993). Identityisaperformance(thatincludesthedailybehaviourofindividuals)whichisbasedon socialnormsorhabits. WecanclearlyseethisintermsofgenderofthecoverstarsofTotalFilmastheypresents dominantrepresentationsofgender. Basically,welearntobemenandwelearntobewomen,weareshapedbytheiconsand peoplearoundusaswegrowolder. Fromtheimagesabove,weseetheactorsexactlyhowtheywantustoseethem.The propsareoftengunsclassicmanlysymbolsthatrepresentpoweranddangerwhich appearstothereaderasaggressionandastrongsenseofcontrol.Theclothestheyare wearingaresmartandconservativeyetstylishandveryexpensive. Thecompositionismainlyamidshotandfocusesontheirexpression.Facialexpressions areserious,holddirecteyecontactandpresentconfidentbodylanguage. Therepresentationofmasculinityissuccessful,powerfulanddominantandithighlightsa possessionofmaterialwealth.Allmalefiguresappearincontroloftheiremotionsaswell asconfidentandstrong,mentally. Thecoloursarealwaysdark,alotofblueisshownintwooutoffourofthesemagazines. Thetitlesalsoappearveryprecisearoundtheperson'sstomach,thishelpsbynotcovering anyextremelydetailedpartoftheactorsbody. Theyteachuswhatitistobeaman,wehavetobestrong,lookcoolandhavestrong cheekbones.Theyallhavegoodhair,buildbodiesandposeconfidently,lookingdirectly intothebuyer.

2. BothMen&Women Menarealwaysposinginaseriousway,MattDamonispullingaratherfocusedface, showingthatheknowsatleastwheretolook,whilstthewomanholdshishand,following behind,whilstmaintainingabeautifulreddresscliche. MattDamonisalsothecenterofattention,thiscouldmeanthatheisahighergrossing actorandsellsthemagazinebetter,weknowthisbecausesheisdressedwellwhereas womenthatarefeaturedontheTotalFilmcarrythereputationofneedingtodress provocativelyinordertosellthemagazine. Therepresentationofmasculinityissuccessful,powerfulanddominantandithighlightsa possessionofmaterialwealth.Allofthemalefiguresappearincontroloftheiremotionsas wellasconfident. ThereisaclearRepresentationofgenders: Menarestrong,womenneedprotecting. Menareleaders,womenfollow. 3. Women TheimageofMeganFoxdependsentirelyofherprovocativeappearance.Sheisposing seductivelywithherbodyinshot,revealingherlegsandtonedstomach. TheSaltCoverworksthesameasthemensbecausetheactualfilmwasintendedtostar amaleprotagonistbeforemakingthedecisionofalteringthescripttosuitAngelina.Inthis frontcover,sheistakingtheclassicposeofaheroine,wellcentered,powerfulbutthe coverusesalltheimageryandmissensceneassociatedwithmen.Thishasmoreofa uniquestyle,andalthoughthecoverisdark,thebrightestcolourisawarmamber,opposed toacoldblueorsaturatedgreenfromthemensmagazines. TotalFilmcoversreinforceestablishedideasofgenderwhichmeansifweusedJudith Butlertheory,theaudienceisgivenidealsofgendertoconformandaspireto.