Empathize and DefineAssignment Submission for the

Design Thinking Action LabStanford University

Roberto Castro 2013

Problem Statement

A head of human resources for a multinational company in a creative industry, needs a way to constantly recruit new, talented, capable, and specific knowledgable people that want to work long hours in a creative industry for a sub-par salary, because talent is the key business driver in her industry.

Empathy Map

Say

+The systems offers untrained young people who do not have the abilities to perform as needed

+Not enough talent for hire because the focus is on getting the diploma, not learning

+Not enough people interested in jobs that require talent, but only in compensation

+People don`t know to do what they claim they know+Not enough expertise of specific stuff

Think

+The system is broken because it does not update on par with the needs of the market

+People are spending a lot of their money in an education that is not worth it+People need more training on what they want to do and earlier in the career

development path+People are too young when they take this important decisions in life, you should

be able to take smaller decisions and add them up with your field expertise

Do

+Hire headhunter companies to do the search for talent, taking time and money and not always getting the requested talent

+Try to look for someone who looks capable and motivated for the long run and traing his/hers skills on the go

Feel

+Stress+Let go

+Frustration