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  • Jennifer Aaker, Dragonfly Effect: The Power of Stories

    Andy Smith & Barbara McCarthy

    Focus | Grab Attention | Tell an Engaging Story | Enable Others

    Everyone communicates, yet few connect. Once youve connected, be sure to enable action by asking

    your audience to act. Provide a frame for them to work within your POV & a story and empower

    them to bring their effort and unique talents and surprise you.

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