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Get Started with SEO Todayand see success tomorrow
“People don’t want to connect with brands. They want to connect with each other. Fascinating companies
create more opportunities for people to connect with each other; through the
brand.”— Sally Hogshead, Author of Fascinate
Finn Digital• Digital Agency• Regional clients
with global reach• Where marketing
and technology strategy meet, we’ll be there
• B2B and B2C
Our Rules of Thumb• Consider the audience
first• Reflect your offline
business success, online
• Use technology to extend reach
• Strong online experiences have strong purpose
Install Analytics
Redefine Target Audiences
What are the top three business goals?
Finding the “right” keywords
Strategically Insert Pinnacle Keywords into Copy
Tactics?• Replace pronouns or filler words
with keywords• Make the story vignette emotional• Balance – avoid keyword “stuffing”
Measure Keyword Density• Divide the number of times a
keyword phrase (e.g., "search engine optimization") appears in the first 500 words of your copy, by 500
• Then multiply by the number of words within the keyword phrase
• 5/500 x 3 = 3% • 2.7% and higher is ideal
Consistent and Regular Updates to Content
What Vehicles for Content?Explore Write Once, Read Many
Opportunities– Video– Blog– Twitter– Facebook– News outlets– Interactive contests
Editorial Calendar
• Blog• YouTube• Twitter• Facebook• Flickr• Promotions• Website
NewsVideoBlogTwitterFacebookNews outletsInteractive contests
Link Juice
Establish opportunities for expanding and increasing traffic from new and existing sources.
CONTENT.FORWARD.
Engage.
What Can Your Digital AgencyDo For You with SEO and PR?• Time and resources• Strategy for the bigger picture• Attention to detail• Reporting• Interpret and expose new
opportunities
Alysha Schertz, BizTimes
• Connect with Twitter• Connect in person • Build relationships before you need
them• Supply “expert” resources• Instant information access
Stan Miller, JournalSentinel
• Provide information• Digital makes his job easy• Push all assets, don’t piecemeal • Twitter used to tap into public
interest
blog.finndigital.com
• Video interview with Alysha Schertz, BizTimes
• Video interview with Stan Miller, Milwaukee JournalSentinel
• SEO Traffic Forecaster spreadsheet, fromEric Vallee, WennSoft
• Special thanks to Adam Parikh, Mark Travel Corporation