LinkedIn WorkshopLecture #3: LinkedIn Profiles and LinkedIn Publishing
UGBA 198 - Fall 2016Haas School of Business, Berkeley
Whats LinkedIn? What does LinkedIn offer?
450 million registered users Your always-available, online resume Rich media, job listings, publishing
Who are its users? Students, job-seekers, influencers Recruiters, head of departments, execs Companies - company culture
Profile Strength - Beginner Professional Headline and Headshot
Current job position + Company Location and Industry
Residency and field of interest Education
College? Campuss homepages summary. Personalized LinkedIn URL
Marketing Your Education Organizations
Campus organizations Honors/Awards
Scholarships, Deans Honor List Courses
Classes taken in set college. Pertaining to your major
Media Images - virtual tour
Profile Strength - Intermediate Detailed Work + Volunteer Experience
Conversation version of your resume. +50 words within each section. Adds credibility to profile with company logo. Media: Either two or five files to show projects.
Profile Strength - Advanced
Strong Summary (3 Paragraphs) Personal intro, hobbies, extra-curriculars Work Experience summary Contact Info: e-mail and Twitter
Attach Media (Links to Portfolio) Professional Twitter Slideshare (Presentations)
Profile Strength - Expert Skills & Endorsements
Top 10 skills + additional Additional Info
Interests (Hobbies) +500 Connections Following Influencers Link your Twitter
Skills & Endorsements
Profile Strength - All-Star Recommendations
Supervisors, co-workers, or employees W.O.M. Makes a more recruiter-friendly profile
Publications Demonstrate your knowledge in your field
Join LinkedIn Groups Join discussions of like-minded professionals
Why Publishing? Knowledgeable about the subject.
Marketing interviews Formulate opinions beforehand
Showcase your activity in the industry. Adds to your marketing portfolio. Reach new audiences
Influencers, students, recruiters! Executives!
Your Research Topics: Marketing & LinkedIn Student Editorial Calendar
Do you have a perspective on a marketing event? What is your brand doing differently? Can other brands learn from this? Why is it interesting to you?
Recommended sources: Adweek, Mashable, Forbes, Business Insider,
LinkedIn, TechCrunch, + any digital publisher.
Header Image Stock images are great.
Clean, concise, easy to find. Avoid text-heavy headers.
If some text, not focus of image. Avoid brands - instead, usage of brands.
Credit image source: The Next Web | bit.ly/29D7KUE
In Retrospect What did your reader learn? What is your call-to-action? Your articles purpose? Encourage conversation:
Ask a set of questions that could be discussed in comment section. What is your stance on ____?
Signatures Your signature should answer:
How can I connect with / follow the author? What else has the author written? Who wrote this article? Are they credible?
Update on every new posts.
Short Bio + Credibility
Past Published Work
Marketing Your Post
Make an enticing (non-clickbait!) tweet. This company marketed their product, you wont
believe what happened next! Pin your Tweet!
Post on your LinkedIn Groups. Utilize your tweet here
Like and/or comment on shares.
Marketing Your Post
Comment Section Manage it well.
Let angry comments be angry. Discussion is encouraged!
Thank supporters Thank you for reading!
Shares Think Quoted Retweets Tweet back!