Fresh Ideas* In Communications*

*According to the Public Relations Society of America

*From the 2013 Public Relations Society of America International Conference

3,000 attendees

21 countries

It wasn’t just to eat cheesesteak.*

*Did you know they use Cheez Whiz?

They LOVE public relations!*

*And have understanding bosses.

Top communicators from companies like:

Public relations is a

strategic communication process

that builds mutually beneficial relationships

between organizations

and their publics.

Not THE public.*

*Who is that supposed to be, anyway?

Specific publics, like:

Accredited Businesses

Consumers

Publics like:

CBBB Employees

The FTC

Panelists

Regina Luttreell, Ph.DAssistant Professor, Eastern Michigan University

Ryan Schram

COO, IZEA

Valerie Granuzzo

Associate Marketing Manager

Tips to connect and collaborate with Millennial staff

Latest research on Millennial characteristics and

behaviors that can help catapult a business to success

8 strengths Millennial leaders bring to management

The Scoop

Born between 1981 and 2004.

1 2 3

Characteristics

Most affluent, well-educated generation yet.

Also a larger generation.

1 2 3

“Smartest”Raw IQ scores climbed 3 points...

The first time since WWII.

Tech “native”

Highly agile in the face of change

Strongly attuned to “fluff”

Highly entrepreneurial

Also...

NO EMOTIONAL INTELLIGENCE

DISRESPECTFUL

LAZY

SELFISH

ENTITLED

UNMOTIVATED

OVERINFLATED SENSE OF ABILITIES

By 2016, Millennials will be

of the working population.

80%

8 ways to work with Millennials

1 2 3

1

They seek active attention from their employer and/or

supervisor.

2

Transparency*

*Pass it on!

3

Meaning and relevancy

4

Career relevancy

5

Passion

6

Teamwork

7

Flexibility and trust

8

Work-life balance

Tips to develop leaders

1 2 3

Managers play a critical role.

So do mentors and role models.

Create a reverse mentoring program to leverage strengths.

Create concrete strategies to build on shared values...

Because culture never follows.It has to lead.

“It’s not hard to make decisions once you know what your values are.”

- Roy E. Disney

Share your news!

even if it’s a little bit now vs. a lot later.

Keys to organizational success

1 2 3

Invest in opportunities, education and peer mentorship.

The cost of acquiring and training new employees is much higher than investing in education, training and

workplace changes.

Most importantly:

Listen!

to your teams and colleagues.

Who’s next?

Neomillennials.Uh-oh.

Thanks for listening!

Check out the notes for more session summaries and takeaways.

eholtan@council.bbb.org