2018 PRSA Travel and Tourism Conference STORIESapps.prsa.org/Conferences/TravelTourism/Documents/2018...• Mid- to senior-level public relations professionals make up 82 percent of

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2018 PRSA Travel and Tourism Conference

June 3–6, 2018 | Royal Sonesta Hotel, New Orleans

SPONSORSHIP OPPORTUNITIES

• Mid- to senior-level public relations professionals make up 82percent of attendees. These leaders have influence over theirparticular organization’s brand and possess extensive media,consumer and stakeholder contacts. Of attendees, 35.5 percenthave 11 to 20 years’ public relations experience; 23.7 percent have10 years or less; and 9.7 percent have 20 or more years.

• Represented leadership serve as counselors to CEOs and executivesin corporations, government, professional services firms andnonprofit organizations. Attendees represent all industry sectorssuch as state and national tourism offices, convention and visitorsbureaus, hotels, resorts, airlines, cruise lines, rental car companies,attractions, museums, historic sites, theme parks and touroperators.

• Recent media attendance includes ABC News, CNN Travel, Food& Wine, Reader's Digest, Modern Luxury, “Entertainment Tonight,”Travel Weekly, National Geographic Traveler, San FranciscoChronicle, Los Angeles Times, Outside, Thrillist, Gear Patrol, RobbReport, The Weather Channel, USA Today, Travel Channel, Fitness,Organic Spa, AOL Travel, The Washington Post, House & Home, TheNew York Times, Travel & Leisure, TripAdvisor.com, Time Out,Huffington Post, Google Travel, Western Living, AAA Westways,Saveur Magazine, Bon Appetit, Self Magazine, Southern Living,Outside, Costal Living, Midwest Living, Curve, Wine Enthusiast,AARP, Food Network Magazine, Family Circle and Out Magazine.

The 2018 Travel and Tourism Section Conference Offers Sponsors:

Contact With Industry Executives

PRSA’s Travel and Tourism Section presents the premier conference for travel and hospitality communicators. Industry public relations executives and key media attend to discuss leading issues affecting business.

About the Travel and Tourism Section:

The PRSA Travel and Tourism Section provides the tips and tactics needed to take travel, tourism and hospitality professionals to the next destination in their careers. We provide continuing education and industry insights via our annual conference, teleseminars, social media tools, web resources and travel industry calendar. The annual conference provides the opportunity to network with professionals from state and national tourism offices, convention and visitors bureaus, hotels, resorts, airlines, cruise lines, rental car companies, attractions, restaurants, concessions, museums, historic sites, theme parks, tour operators and public relations agencies.

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Insight Into Professional Challenges and Objectives

Sponsors are encouraged to attend Conference sessions to find out firsthand what target customers want.

• Present at General Session presentations are 90percent of Conference attendees along withspeakers and panels that highlight travel, tourismand hospitality issues of interest.

• Past speakers include key influential figures suchas Samantha Brown, travel expert and TV host;Christine Quinlan, deputy editor, Food & Wine;George W. Stone, editor in chief, NationalGeographic Traveler; Brian Unger, host andproducer, Travel Channel; Robert Reid, travelwriter, Lonely Planet’s U.S. travel editor, NationalGeographic travel writer; Jeff Corwin, host, AnimalPlanet; Jacob Tomsky, author of “Heads in Beds;”Andrew McCarthy, author and editor-at-large,National Geographic Traveler; Peter Greenberg,travel editor, CBS News; and Jack Hanna, directoremeritus, Columbus Zoo Aquarium.

• More than 20 workshops are offered on industrytrends, in addition to roundtables where publicrelations professionals can share best practices. Forexample, scheduled hands-on workshops provideinsights into cutting-edge social media strategy.

• Numerous networking opportunities are arrangedto enhance public relations professionals’ businesscontacts such as the Meet the Media Mixer offeringattendees face-to-face meetings with key media.

The Opportunity to Promote Vendor Services

Our members rely on a variety of vendors to enhance best practices as a Conference focal point.

• More than 65 percent of Conferenceattendees say they are responsiblefor the purchase of products andservices including media trackingtools and services, media andpublication production, pressrelease newswire services,broadcast services, photographyservices, event planning, technology,consulting services, agency services,survey/primary research, media/executive training and videoservices.

• PRSA's Travel & Tourism Conferencegenerates over $320,000 in visitorspending/economic impact onparticipating communities overthe course of four days during theConference.

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PRESENTING SPONSOR $25,000(One Available)

Benefits Include:

• Presenting sponsorship with major billing in all Conference communications.• Opportunity to address Conference attendees as a speaker of a 60-minute

breakout session on Monday afternoon addressing tools and strategies.• Verbal acknowledgment of sponsorship at each general attendance event.• Sole sponsorship of a first Keynote Luncheon.• Brand logo displayed prominently in Conference collateral mailed to 2000+

prospective attendees.• Brand logo imprinted on the Conference badge lanyards.• Brand logo displayed on cover of Conference program and homepage of website.• Brand logo in monthly Conference e-newsletter mailed to Section membership.• Brand logo prominently displayed on signage throughout the four-day

Conference.• Recognition in PRSA's Travel and Tourism social media channels (Facebook,

Twitter, etc.).• Attendee mailing list in Excel format for outreach use.• Opportunity to provide turn-down amenity in attendee rooms or provide item for

welcome bags.• Opportunity to host or attend the Executive Committee dinner.• Five complimentary registrations.• One 4-by-6 exhibit table with premium positioning.

Non-Conference Benefits Include:

• Sponsorship of a 2018 Travel and Tourism Section teleseminar and majorbilling in all teleseminar communications.

Our most exclusive package!

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CONFERENCE CHAMPION $15,000 (One Available)

Benefits Include:

• Sole sponsorship of Meet the Media Mixer.• Brand logo displayed on signage throughout the four-day Conference.• Verbal acknowledgment of sponsorship and the opportunity to address attendees (five minutes)

during a general attendance event.• Brand logo displayed in Conference collateral mailed to 2000+ prospective attendees.• Brand logo in monthly Conference e-newsletter mailed to Section membership.• Brand logo displayed in Conference program and on website.• Recognition in PRSA's Travel and Tourism social media channels (Facebook, Twitter, etc.).• Opportunity for two staff members to attend the Executive Committee dinner.• Attendee mailing list in Excel format for outreach use.• Opportunity to provide turn-down amenity in attendee rooms or provide item for welcome bags.• Four complimentary registrations.• One 4-by-6 exhibit table with premium positioning.

TRAVEL TITAN$10,000(One Available)

Benefits Include:

• Brand logo displayed on signage throughout the four-day Conference .• Verbal acknowledgment of sponsorship from the podium during all general attendance

sessions.• Sole sponsorship of opening Keynote Session with an opportunity to address the audience/

introduce the speaker (three minutes).• Brand logo displayed in Conference collateral mailed to 2000+ prospective attendees.• Brand logo displayed in Conference program and on Conference website.• Recognition in Conference e-newsletter (100-word description).• Recognition in PRSA's Travel and Tourism social media channels (Facebook, Twitter, etc.).• Opportunity to provide promotional items/amenity for attendee welcome bags.• Three complimentary registrations.• One 4-by-6 exhibit table with premium positioning.


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HOSPITALITY HERO $7,500 (Three Available)

Benefits Include:

• Sole sponsorship of a General Session or Closing Keynote Brunch.• Brand logo displayed on signage throughout the four-day Conference .• Verbal acknowledgment of sponsorship from the podium during all general attendance

sessions.• Brand logo displayed in Conference collateral mailed to 2000+ prospective attendees.• Brand logo displayed in Conference program and on website.• Recognition in Conference e-newsletter (100-word description).• Recognition in PRSA's Travel and Tourism social media channels (Facebook, Twitter, etc.).• Opportunity to provide promotional items/amenity for attendee welcome bags.• Two complimentary registrations.• One 4-by-6 exhibit table.

INDUSTRY ALLY $5,000 (Five Available)

Benefits Include:

• Sole sponsor of the opening reception, early-bird fitness activity, after-hours party or anafternoon refreshment break (limited available) coordinated by PRSA and the hostcommittee.

• Brand logo displayed on signage throughout the four-day Conference.• Verbal acknowledgment of sponsorship from the podium during all general attendance

sessions.• Brand logo displayed in Conference collateral mailed to 2000+ prospective attendees.• Brand logo displayed in Conference program and on website.• Recognition in Conference e-newsletter (100-word description).• Recognition in PRSA's Travel and Tourism social media channels (Facebook, Twitter, etc.).• Opportunity to provide promotional items/amenity for attendee welcome bags.• One complimentary registration.• One 4-by-6 exhibit table.


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EXHIBITING SPONSOR $2,500(Eight Available)

Benefits Include:

• Brand logo displayed on signage throughout the four-day Conference.• Verbal acknowledgment of sponsorship from the podium during all general attendance

sessions.• Company name displayed in Conference brochure mailed to 2000+ prospective

attendees.• Brand logo displayed in Conference program and on website.• Recognition in Conference e-newsletter (100-word description).• Recognition in PRSA's Travel and Tourism social media channels (Facebook, Twitter, etc.).• Opportunity to provide promotional items/amenity for attendee welcome bags.• One admission to the Media Mixer.• One 4-by-6 exhibit table.

FRIEND OF PRSA $1,000(Unlimited)

Benefits Include:

• Company name inclusion on signage throughout the four-day Conference.• Verbal acknowledgment of sponsorship at each general attendance event.• Company name included on website and in program.• Recognition in Conference e-newsletter (100-word description).• Recognition in PRSA's Travel and Tourism social media channels (Facebook, Twitter, etc.).


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Ready to commit? For further details, contact Travel and Tourism Conference Committee Member Dodie Stephens at [email protected] or (828) 257-4959, or PRSA Development Manager Richard Spector [email protected] or (212) 460-0301.

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