EMBA Web Brochure

8/10/2019 EMBA Web Brochure

1/52

L E A R N F R O M

T H E B E S T


2/52


3/52

V I S I T W W W . C O T R U G L I . E U A N D F I N D O U

T H O W A N I N

V

E S T M E N T I N T O Y O U R E D U C A T I O

N C A N , N O T S I M P L Y

B E N E F I T Y O U R C A R E E R , B U T I N S T E A D C H A N G E Y O U R L I F E !

COTRUGLI BUSINESS SCHOOL3

WELCOME NOTE

4BENEDETTO COTRUGLI

6

MISSION, VISION, VALUES8

LEADING PARTNERS 10

LEADING PROFESSORS 12

LEADING PEOPLE 14

LEADING PROGRAMS 20

MBA 22

EXECUTIVE MBA 24

CHIEF EXECUTIVE MBA 26

MODULES 28

CEMBA EXCLUSIVE MODULES 38

TEAM PROJECT40

INDIVIDUAL PROJECT 42

RESULTS 44

JOIN THE COTRUGLI CLUB 46

ADMISSION CRITERIA 48

CONTENTS


4/52

4 COTRUGLI BUSINESS SCHOOL

James A.Cusumano PhDCotrugli President

J mes .


WELCOME NOTE


5/52

Inspired by creative spirit, driven by endless entrepreneurial energy, and

enabled by a capitalist economy, over the last 150 years, business leadershave created the Industrial Society, then the Information Society, and now,the Knowledge Society.

For us at Cotrugli knowledge is information transformed by human wisdom.By any measure, this progression of transitions has been an incredible jour-ney of growth and innovation within the business community.However, the 21st century has launched a spectrum of global challengesunlike any humankind has faced since our first ancestors appeared on thismagnificent planet. Many of these challenges are a consequence of our

growth and progress over the last century.

They include complex issues in areas such as energy, the environment, cli-mate change, poverty, and healthcare. Every one of these issues will changethe way we do business as we build our future. Companies now require anew kind of leaderone who is holistically trained and in tune with the pa-rameters that affect these issues because they are increasingly connected tobusiness performance as well as the welfare of society.

Holistic educational strategies that stress a balance of body, mind and spiritare critical in training leaders and entrepreneurs for this brave new world.Cotrugli is a world leader in developing such strategies and inculcating theminto its curriculum. We are committed to further this development at the lead-ing edge, so that our graduates can address these great challenges andcreate a better future for both business and society.

James A.Cusumano PhDCotrugli President


Inspired by creative spirit, driven by endless entrepreneurial energy, and

enabled by a capitalist economy, over the last 150 years, business leadershave created the Industrial Society, then the Information Society, and now,the Knowledge Society.

For us at COTRUGLI, knowledge is information transformed by human wis-dom. By any measure, this progression of transitions has been an incrediblejourney of growth and innovation within the business community.However, the 21 st century has launched a spectrum of global challengesunlike any humankind has faced since our first ancestors appeared on thismagnificent planet. Many of these challenges are a consequence of our

growth and progress over the last century.

They include complex issues in areas such as energy, the environment, cli-mate change, poverty, and healthcare. Every one of these issues will changethe way we do business as we build our future. Companies now require anew kind of leaderone who is holistically trained and in tune with the pa-rameters that affect these issues because they are increasingly connected tobusiness performance as well as the welfare of society.

Holistic educational strategies that stress a balance of body, mind and spiritare critical in training leaders and entrepreneurs for this brave new world.COTRUGLI is a world leader in developing such strategies and inculcatingthem into its curriculum. We are committed to further this development at theleading edge, so that our graduates can address these great challenges andcreate a better future for both business and society.

Cotrugli PresidentJames A. Cusumano PhD



6/52

DUBROVNIK


BENEDETTO COTRUGLI


7/52

To highlight our understanding of importance of innovation in todayschanging world but keep the traditional values, our school is named after a

man who wrote on this subject over 500 years ago.

Benedetto Cotrugli was born in Dubrovnik, Croatia in 1416. He was amerchant by profession, a humanist by education, a scientist by vocationand a diplomat by invitation. His book, The Art of Trade, written in 1458,is credited with being the first to describe the principles and methods ofDouble Entry Bookkeeping. More important for our story, he also describedprinciples of personal development and the importance of ethics in busi-

ness. Principles which remain very much alive today.



8/52

MISSION, VISION, VALUES



9/52

OUR MISSION:

We are committed to developing high quality, ethical managers and leaderswho are capable of meeting the challenges of complexity and constant change

and of making a positive contribution to their organisations and society

OUR VISION:

To be recognized internationally as a centre of excellence for business withinemerging markets and as the leading Business School in South East Europe

OUR CORE VALUES:

INTEGRITY - high standards of ethics in our teaching, research,

and relationships with the Business Community

EXCELLENCE in everything we do

RELEVANCE teaching and research that is relevant andmeets the challenges facing students, organizations and localcommunities

TEAMWORK AND COOPERATION between students, staffand our Business Partners

DIVERSITY we recognize and value the contribution of every-

individual

CONTINUAL LEARNING preparing students and staff to meetthe challenge of lifelong learning

COMMUNITY SERVICE serving the needs of local communities



10/52

David Norton PhDBalanced Scorecard co-founder


LEADING PARTNERS


11/52

COTRUGLI Business Schools excellence is aided through a partnershipwith its founder, the World Business Academy.

World Business Academy is an international network of business leaderscollectively creating resources required for individuals to be more effective,efficient, and responsible in commerce, society and personal lives.

The World Business Academy delves into topics of concern for business oftoday and tomorrow: Corporate Governance, new models for Profitabilityand Sustainability, Macro-Economic Trends, as well as emerging concernsand opportunities.

Three principles link these themes since business possesses the skills, re-sources and talents to pass a sustainable world to our children. We can do the right thing in the right way and make a profit, and at thesame time be socially responsible and ensure sustainability of both naturalresources and economic prosperity.

World Business Academy fellows are among the finest experts in the worldin their fields. Fellows of World Business Academy are eminent individuals,such as Peter Senge, Dee Hock, Warren Bennis, Stephen Covey, DeepakChopra, Fritjof Capra, Harlan Cleveland, David Cooperrider, Daniel Gole-

man, Dipak Jain, Margaret Whetley and Diana Whitney

WWW.WORLDBUSINESS.ORG



12/52


LEADING PROFESORS


13/52

COTRUGLI BUSINESS SCHOOL13COTRUGLI BUSINESS SCHOOL13

COTRUGLI Business School professors come from the worlds leadingBusiness Schools and institutions such as; ESCP-EAP, INCAE, Kellogg, MIT,

World Business Academy, XIME. Many of them happen to be the pioneersof innovative business models of the 21 st century. In addition to superiorteaching and mentoring, these accomplished professionals simultaneouslywork as consultants for companies all over the world, giving them experi-ence and valuable insight into the world of business today.

Efficient management is a talent for transformation. It is the ability to bringout the best in others for the greater good of all. Leadership demands more

than the ability to motivate people and to focus their attention on a task. Itrequires the capacity to reason rigorously to help define a problem and ac-curately determine the response. As a profession, management is uniquelyplaced since it is driven by ideas. As a consequence, managers are ona continual quest for new ideas, new interpretations, and new corporatecures. Our objective at the COTRUGLI Business School is to put ideas intopractice, to educate for entrepreneurship and find ways to distinguish be-tween an idea and an opportunity, to assess the real potential of an oppor-tunity, and to understand how to structure and shape opportunities.


14/52

Our participants come from different professional backgrounds. At COTRUGLI,some of the finest managers, IT experts, engineers, doctors, consultants andbankers, assemble to provide a stimulating and challenging program, buildmotivation, new skills and business tools that can be applicable immediately.Instead of teaching ready made formulas, our innovative programs enableparticipants to create their own solutions.

STATEMENTS OF PARTICIPANTS: K l a v d

i j a N o v a k , I

s k r a , A

d v i s e r

t o t h e

M a n a g e m e n

t B o a r d Executive MBA program at Cotrugli Business School augment-

ed my knowledge base, brought me new contacts throughout four countries and new experience. Cotrugli has shown me that

doing business responsibly is an excellence, and enjoying thatresponsibility is freedom.


LEADING PEOPLE


15/52

My business responsibilities have grown, so have myobligations towards the people who are affected by my

actions. It was with this in mind that I wanted to ensurethat I am prepared for all that may lie ahead in my ca-reer. I see the EMBA as the best means of fullling theseobligations both to myself and to the people who work

with me.

A n t e

L i v i

, D i r e c

t o r o f S a

l e s

f o r

E n t r e p r e n e u r s h

i p B a n k

i n g ,

Z A B A

D a n

i j e l a m

b o k i

P r e s i

d e n

t o

f t h e

M a n a g e m e n

t B o a r d , C

r o a

t i a n

F u n d

f o r

R e g

i o n a

l D e v e l o p m e n

tI am delighted with the atmosphere and team spirit.

Te atmosphere and my team members simply get

the best of me.



16/52

A n t e

S a b l j i

, R a

i f f e i s e n

b a n k

A u s

t r i a

, H e a

d o

f C o r p o r a t e

D e p a r t m e n

tIt is a great feeling to be a part of a young and strong

organization whose enthusiasm and conduct havesuch a positive impact on the members. No only

does it bring out the best of attendees, it exceeds allexpectations.

K r i s t i n a

H o r

b e c ,

C E O

, H e r a

k l e a

M y s t e r y

S h o p p

i n g

LEADING PEOPLE

n e

i ,

e

r i s t i n

o r

b

I am happy I joined CO RUGLI. Te teamwork, wealth of knowledge and business experience

of faculty and colleagues makes us grow both asmanagers and as people.



17/52

P e t a r

P e t k o v , M

a g

i c S o l u t i o n s ,

G e n e r a

l M a n a g e r Executive MBA at Cotrugli is my path to a better

management of my business. Superb faculty, diversebusiness cases and smart colleagues provide the best

environment for creative thinking.

Who are you? Why are you here? What are yourbeliefs? A lot of questions were passing through my

mind, but after I joined the Cotruglis Executive MBA, I decided what I wanted: to make changes in

the world.

W a d

i e K i d e s s ,

C i g r a

d d

. o . o . ,

H e a

d o

f T r a n s p o r t a n d

L o g

i s t i c s



18/52

High standards in organization, programs, inter-national professors and students make Cotrugli

Business School different from other business stud-ies in the region.

V a n j a R o l l e r

C r o a

t i a A i r l i n e s ,

E x e c u

t i v e

V i c e

P r e s

i d e n

t M a

i n t e n a n c e

& E n g

i n e e r i n g

LEADING PEOPLE

I am extremely satised with modules at theCotrugli Business School. Tis kind of programcreates different kind of people and shapes their

proles completely. A different manager steps out

in the world after completing this program, theone who is willing to create new things and makenew decisions, not the one who is just repeating

something that other generations have createdbefore him.

J o z e

T o m a , C

E O ,

h o t e l P a r k



19/52

Extraordinary spirit!Competitive and highly motivated learning environment!

Denitely a great place to make the next stepin my professional life!

S a m o

K a n e

l l o p u

l o s ,

I T C o n s u l

t a n tTe EMBA program at CO RUGLI had a real

impact on my professional and personal life. I'veexpanded the scope of my business education and

enriched my network with valuable contacts.

E d i t a G o m

b o v i

, M a n a g e r ,

P B Z C a r d

o K



20/52


LEADING PROGRAMS


21/52

COTRUGLI MBA programs are not only an investment in knowledge, infor-mation and networks, nor are they just an investment in career advance-ment. Our MBA programs inspire participants to adopt an entrepreneurialapproach that will drive and deliver innovative products and services. Suchprograms inspire our participants to develop both professionally and per-sonally, and offer them an enhanced life.

Our programs are designed to provide a balance between organizationaland personal development. The reason why personal development is a partof our programs lies in the fact that managers bring who they are to theworkplace, and who they are, as well as how they are, gives character to alltheir actions, and influences people that surround them.

KEY ELEMENTS OF OUR MBA PROGRAMS

Leading Professors Leading Participants Exceptional networking Tools applicable next day at work Minimum absence from work



22/52

Cotrugli Business School has an excellent EMBA program presented by top lecturers from all over

the world. Te progra m provides basis for swim-ming in the international business waters. Most importantly, modules are interdisciplin-

ary and networking opportunities go outsideborders.

VALENTIN VIILjubljana Subsidiary Manager

NLB InterFinanz AG Zurich


MBA


23/52

The curriculum for the MBA Program has been created to meet the needsof junior and middle-managers. Some 70 percent of the curriculum is de-signed to cover a broad range of functional areas in order to sharpengeneral managerial skills. The remaining 30 percent of the curriculum isdesigned to enhance each participants interpersonal skills in order to helpthem become effective managers and team players.Unique blended -learning formula ensures minimum absence from worksince contact modules take place over eight separate weeks in several Eu-ropean locations.

Involvement of several participants from each organization is strongly en-couraged. When these participants return to their organization, sharing of acommon knowledge base and a network they have created at COTRUGLI,

will place them in a better position to generate and implement new ideasthat can truly make a difference.

THE PROGRAMS STRUCTURE IS COMPATIBLE WITH FULL-TIMEEMPLOYMENT.

Modules: 560 contact hours Team Project

Individual Project Final Presentation



24/52


Executive MBA


25/52

The curriculum for the EMBA Program has been created to meet the needs

of middle and senior managers. Some 50 percent of the curriculum is de-signed to cover a broad range of functional areas in order to sharpengeneral management skills. The remaining 50 percent of the curriculum isdesigned to enhance each participants strategic thinking, leadership, andinterpersonal skills in order to develop them be more effective leaders andchange agents.

This two year program ensures minimum absence from work since most ofthe modules take place one long weekend a month, usually from Friday

to Sunday. Therefore the programs structure is compatible with full-timeemployment.

Modules: 560 contact hours Team Project

Individual Project Final Presentation:



26/52

Excellent lecturers. Excellent participants.Excellent networking. I look forward to every

module.

ANTON MULLERCEO, Marriott Hotel, Pilsner


Chief Executive MBA



27/52


The curriculum for the CEMBA Program has been created to meet theneeds of senior executive management that are leading their organiza-tions through the challenges of a globally competitive enterprise.

This includes CEOs and other top executives from all functional areas,who have or will take on ever-increasing responsibilities as the geographicscope of their business expands.

The program is seeking for business and government leaders who are will-ing to learn and debate key issues and solutions with world-class facultyand fellow participants from around the globe.

Senior faculty will assist participants in developing a personally designedcurriculum, which includes selected modules from the COTRUGLI Busi-ness School, and other leading business schools across the world, such asINSEAD, INCAE and XIME.

The CEMBAs organizational framework allows participants to completethe program in two to four years with minimum interruption to work andpersonal life.

THE PROGRAMS STRUCTURE:

Modules Global segment

Individual Coaching and Mentoring Individual Projects

Final Presentation



28/52

MBA, EMBA and CEMBA programs are structured through modules.

Modules are intensive, but also rewarding interactions between lecturers andprogram participants. Format of a module depends on the subject being cov-ered, but in general, it provides some or all of the following:

Exploration of important concepts and their practical application Discussion and evaluation of key issues and differing viewpoints

Extraction and sharing of relevant experience among the participants Teamwork tasks and assignments in typical groups of 5-6 individuals Development of mutual support, commitment and networks among

participants. Guest speakers

MANAGERIAL ECONOMICS

The content is designed to prepare participants for more comprehensive modules

that follow in the EMBA program. It aims to set an economic apparatus neededto successfully manage a business organization in the 21 st century. In additionto basic problems of economic organization and how markets solve these prob-lems, the course examines the role of the Government and the elements of sup-ply and demand. Fundamental macroeconomic concepts (national output andincome, saving and investments, fiscal policy, money and the role of the Central


MODULES


29/52


Bank) and policies (inflation, debt) are discussed. Participants will study basicstatistics and econometrics. In addition, fundamentals of management theoryare provided from historical background via scientific management and quan-titative approach to current issues.

BUSINESS RESEARCH METHODS

The modules objective is to confront participants with an understanding of a

research plan and how it depends on information and available resources aswell as key considerations to design a feasible research approach. The courseprovides the ways of planning research, selecting which business method touse and how to select from among public data collection tools. Participantsare expected to understand different research techniques like appreciative in-quiry, case study design, focus groups, interview design, setting questionnairesand surveys and analyzing, interpreting and reporting results. Finally, the mod-ule explains the ethical approach to conducting research.

CREATIVITY AND ENTREPRENEURSHIP

During the course of this module, the participants gain perception of the con-cepts and tools that drive the entrepreneurial initiative. In the course of threesections, the participants develop an in depth business plan of a project oftheir immediate interest. The first section covers the conceptual framework ofentrepreneurship through construction of building blocks that will allow the par-


30/52

ticipants to master all segments of comprehensive business plan development.In the second section the participants work on the creation of a comprehensivebusiness plan and modification of its creative and entrepreneurial elements,in order to fulfil the criteria necessary to launch a new business venture, newproduct or implement a new development strategy for an existing business.The final section consists of a presentation of the business plan to a committeecomprised of COTRUGLI faculty and Alumni members.

MANAGERIAL DECISION MAKING

The objective of this module is to develop the conceptual knowledge andanalytical skills essential for solving complex managerial problems. Throughdiscussion of case studies, most of which involve companies from the par-ticipants home countries, the participants will gain experience in identifyingproblems, setting goals and objectives, generating and evaluating alterna-tive solutions, and committing their organizations to a model of action.

MARKETING MANAGEMENT

The Marketing Management module provides the participants with the op-portunity to comprehend the critical role of marketing in contemporary busi-ness. Marketing concepts enable the partaker to fully understand all ele-ments of a customer focused business. During this module the participantsengage in practical exercises based on current business cases as well as on


MODULES


31/52

involved individuals existing business situation, working in teams to createinnovative and viable marketing strategies..

MANAGERIAL ACCOUNTING

The module includes an overview of financial accounting, a topic which willbe addressed once more during the module in finance. Above all, it focuseson cost and management accounting showing how these concepts can be

used in order to help the decision-making process. Cost analysis provides keyinformation for decision making. The module will be an introduction to coreconcepts and vocabulary of cost accounting. It will present the design of amanagerial accounting system and at the same time show various (sometimesunintended) dysfunctional consequences of traditional cost accounting logics.The module will show how numbers can help the decision-making processbut also stress the need for complementary analysis. Content of the module isbased on a mixture of lectures, discussions, exercises, and case studies.

FINANCE

The objective of this module is to provide participants with a survey of basicprinciples used in financial management. The module introduces partici-pants with specialized tools and techniques, including Time Value of Money,Net Present Value Analysis, Risk and Return, and the effect of Leverage.The further lecturing is focused on the applications of these tools and tech-



32/52

niques on entrepreneurial common practice, important issues in corporatefinance, including capital budgeting, capital structure policy, cost of capitalestimation, financial planning, and simple valuation. Underpinning this en-tire module is the concept of creating value. The content of the module is acombination of formal lectures, case analysis and group discussion.

STRATEGIC MANAGEMENT

The Module will help participants to develop their own personal approachin order to identify and solve strategic problems that managers of today arefaced with. Through the use of an overall framework for strategy formula-tion and implementation, as well as strategic thinking (intuition, personaljudgment and creativity), the participants will address crucial questions ofdesigning a competitive strategy, creation of new values and learn newgame strategies. Content of the module is organized through lectures, caseillustration and/or simulation. The participants will structure and analyze aselection of own and other cases within lecture topics.

LEADERSHIP WORKSHOP

This workshop serves as an introduction into the Thought Leadership mod-ule. During the workshop participants will examine their individual leader-ship styles, be given the framework for the 21 st century global leadershipcontext, global business challenges and the role of ethics in the present day


MODULES


33/52

leadership. The results of the workshop will be carefully analyzed and usedfor the final, integrative Thought Leadership module.

OPERATIONS MANAGEMENT

The module will include lectures, case discussions/presentations, and exer-cises in order to become familiar with concepts, techniques and practicesof operations management in both production and service based organiza-

tions. It will enable the participants to create an understanding of strategicrelevance of operations management

ADVANCED MANAGEMENT PROGRAM

The objective of this module is to develop the conceptual knowledge andanalytic skills essential for solving complex managerial problems and situa-tions. Through the discussion of case studies, from all key areas studied inYear 1 (Marketing, Managerial Accounting, Finance, Strategy and Opera-tions) participants will gain experience in identifying problems, identifyinggoals and objectives, generating and evaluating alternative solutions, andcommitting organisations to a course of action.

PERSONAL DEVELOPMENT AND MANAGEMENT

The modules objective is to give participants the insights, methods and pro-cesses required to manage time effectively. In addition the course will introduce



34/52

techniques to understand, manage and prevent stress, build self esteem, de-velop emotional intelligence and control emotional states. It will clearly iden-tify steps required to sustain personal development and help understand thenature of inner resources and how to manage them, as well as how to resolveconflicts. Upon completion of the module, the participants will understandhow personal development becomes the foundation of an efficient manager.

BUSINESS COMMUNICATION

The goal of the module is to understand theoretical basics of verbal and non-verbal communication and guide participants through the analysis of writtenand oral selected case studies. It provides simulations of various cross culturalbusiness contexts in order to practice verbal and non-verbal communication.The content of the module informs participants about the specifics of body lan-guage, learning to listen, creation of contacts and passing on of information.

HR MANAGEMENT

The modules content makes it possible for the participants to understandthe increasing importance of people management to business success. Theparticipants will be able to take part in development and implementation ofa human management strategy covering organization design/development,the management of HR processes and direct HR interventions with key em-ployees. The understanding of how HR functions can ensure the participants


MODULES


35/52

efficiency and maximize contribution to their organizations. Throughout themodule, the participants will combine lectures and practical workshops andconsequently develop new versions of key HR processes and plan other inter-ventions within their own organization.

ADVANCED FINANCE

The objective of this module is to expand concepts that had been developed

during the module on Financial Management. The module will primarily dis-cuss different aspects of the financial strategy of the company, stressing theindicators of value creation. The case of an international company will beemployed to comprehend the links between strategy and financial objectives.Modules focus is on the major financial decisions which lead to the creation ofvalue. Different techniques of valuation will be discussed. Content of the mod-ule is a combination of formal lectures, case analysis and group discussions.

THOUGHT LEADERSHIP

Improvement of leadership skills in dynamic, changing organizations is criti-cal to success. As organizations evolve in response to the needs of their targetmarkets, it is of key importance for managers at every level to display leader-ship qualities. The objective of the Leadership module is to provide an under-standing of different approaches to leadership, the characteristics of an ef-fective leader, and also the impact of context and situation on the leadership



36/52

style of the individual. This unit also places weight on the leaders relationshipwith subordinates, stressing the role of a leader in a team, and addressestheir influence on others in order to enhance performance in organizations.

NEW BUSINESS MODELS FOR THE KNOWLEDGE ECONOMY

Confronting the participants with an image of global transformation currentlyin progress, according to the post-industrial comprehension of the KnowledgeEconomy is the key concept behind this module. They will explore the increas-ing levels of complexity in business processes and build an understanding ofthe complex nature of knowledge in organizations, its role in the economy oforganizations, and the reasons why companies often do not implement whatthey know. Participants are expected to develop a case study of an organiza-tion they are familiar with, applying theories, tools and methods with whichthey will become familiar during the course of the module

INNOVATION AND ENTREPRENEURSHIP

The increasing business velocity and market change in todays inter-connect-ed global economy means that only innovative companies can succeed orthey will be replaced by innovative competitors. This intensively interactiveunit is focused on the process of creating and presenting business plans fornew ventures by teams formed from module participants. The participants ap-ply their recently acquired knowledge and skills to the development of a novel


MODULES


37/52

venture. During the development process, authentic business plans are usedto address arising issues. Upon completion, the participants should have intheir hands an achievable and comprehensive business plan and present it toa committee comprised of COTRUGLI faculty and alumni members.

FIELD TRIP

Field trip is a non obligatory part of the COTRUGLIs value added programwhich enables COTRUGLIs MBA participants to get first hand experience ofpractice at some of the best international companies and business schools.The trip encompasses exchange of business and cultural experiences aswell as lectures and get-togethers with the alumni of the business schoolsvisited. All COTRUGLIs participants, regardless of the degree of programcompleted, are welcomed to join the field trip.



38/52

Cotrugli Business School is an internationalinstitution of the highest quality. Cotrugli par-ticipants are thought to become leaders not only

in their business organizations, but in societyas well.

ESTEBAN R. BRENES, PH.D.Harvard, INCAE Busines s School

COTRUGLI Lecturer

ENTREPRENEURSHIP

C otrug iinstitutionti cipants re

in t heir bu

Ha


CEMBA exclusive modules


39/52


The international segment of the CEMBA program takes place at leadingbusiness schools around the Globe, such as INCAE, the leading businessschool in Latin America and INSEAD, the leading business school in Eu-rope.

The CEMBA Program prepares the participants for challenges in the inter-national market arena from a local perspective and offers tools and skillsnecessary for the transition into global operations. It covers the followingkey areas:

International institutions and regulations International finance and economics Finance: project evaluation in the presence of multi-currencies

Cultural issues in globalization Marketing Competitiveness and sustainable development Corporate strategy and business opportunities in emerging economies

The INSEAD and INCAE segments focuses on the importance of new competi-tors in the multinational arena, such as structuring of multinational enterprises,raising capital in international markets, developing global brands, managing

dispersed teams. The international segments create a unique environment thatenables participants to experience at first hand and the rewards and challengesof working and managing in the global environment. Participants will developa global mindset through experience of working in teams, in a multiculturalenvironment. The program also provides a powerful opportunity to developnetworks in emerging markets across continents. To facilitate knowledge shar-ing, participants will work in groups, developing a business plan with a goal toresolve any issue related to globalization of economy and entrepreneurship.

By the end of the program, participants will develop the skills necessary to lead

their own organizations through the competitions of the global marketplace.


40/52

Te level of hard work and ambition dem-onstrated by Cotrugli Business School EMBA

participants is most impressive!

BERRY MERKINKellogg School of Management

Te le e a rd o k a onstr te Cot rug Bu

rt c nts

Bgg l


TEAM PROJECT


41/52

CREATING VALUE THROUGH ACTION PROJECTS

It can be a challenge to work in multicultural teams, but it is also among theessential managerial skills. Participants are assigned to a group of five at thebeginning of the program, and they work together throughout the program.

Ensuring that the knowledge gained inside the classroom is not lost in practice,it is of a crucial concern to advance the value creation for the participantsorganization. Our project-based approach carefully balances reflection withaction, focused brainstorming with efficient decision making, and idea sharingwith collective on-the-job implementation. We equip participants with the toolsnecessary to evaluate and implement the solutions they had elaborated to meetorganizational priorities. This provides real impact for the participants organi-zation - one reaching well beyond the learning experience in the program.

Slika logsys



42/52

I see EMBA as an excellent opportuni-

ty to pause, question myself and improvemy leadership skills.

SNJEANA MELNIK VALLANTRegional Sales Director, Raiffesen

Building Society


INDIVIDUAL PROJECT


43/52

The individual project is an important learning vehicle in COTRUGLI MBAprograms and represents a significant and genuine return on investmentto the participants organization.Since the educational methodology is experiential and contributory in na-ture, the learning process is participant-centered. This approach implies

respect for competence, intelligence and autonomy of the program partici-pants.

COTRUGLI Business School creates lifetime learners, and this can only beaccomplished by treating program participants with responsibility for theirlearning, in other words teaching them how to learn by themselves.

As a part of their individual learning program participants determine thenature of their individual project, and articulate their personal developmen-tal goals. This gives them the opportunity to work individually on a project,

analyze and resolve complex business issues using business skills, frame-works, and tools acquired in the program.

PROJECTS ARE GENERALLY COMPRISED OF, BUT ARE NOT LIM-ITED TO:

CONSULTING WORK: focused quantitative and qualitativeanalysis of a business issue, often for the participants actual com-pany, and with emphasis on applicable, measurable results

BUSINESS PLANNING: either completing sections or an over-view of a completed business plan suitable for investors (with fullmarket analysis, product definitions, developed marketing plan, op-erations design, and pro forma financials and projections)

RESEARCH (SUITABLE FOR PUBLICATION): focused, pro-fessional-quality research of an industry trend, business strategy,revenue/trading strategy, or a products market that is suitable as acase study eather for a graduate module or publication



44/52

Improvement of knowledge for management functions in organizations is needed without a

question. Te obtained knowledge in effective waybrings together needed qualities for qualitative lead-

ing of organiwzations.

PREDRAG CINDRIBoard Member

Crosco

Improve men functions i or

questi on. Te obta rin gs toether eed


RESULTS


45/52

COTRUGLIs MBA programs are designed to develop leaders with practi-cal skills and competencies necessary for true agents of change in the worldof business and in society.

Upon completion of a COTRUGLI MBA program results can be measuredboth in quantity and quality:

QUANTITATIVE RESULTS

Increase in profits Increase in social competence

Your salary may increase significantly upon graduation*

QUALITATIVE RESULTS

Increased personal quality of life Ability to conduct business with competence and credibility Improved interpersonal relationships

* A 2004 AMBA survey of 900 MBA graduates suggests that the average salary increase upon graduation amounts to 39%.

COTRUGLI BUSINESS SCHOOL45L 5

.

OTRUGLI BU INE HOO


46/52


Join the COTRUGLI club


47/52

By joining a Team of highly motivated Alumni members, you will discoverfirst-class networking which will make it possible for you to turn contactsinto contracts. COTRUGLI Alumni members interact and create friendships

with high-performance managers, executives and leaders. A powerful alli-ance and life-long camaraderie for most participants represents a return ofinvested time and money even before completion of the program.

AS A PARTICIPANT OF COTRUGLI MBA PROGRAMS YOU ALSORECEIVE ACCESS TO:

COTRUGLI Club and MBA Club membership, which makes it pos-sible for you to interact with fellow Alumni members from past MBAgenerations or meet Alumni members of MBA programs across theglobe

Additional executive modules, international conferences, attractiveevents and open-enrolment programs;

Support of COTRUGLI staff which will assist you in career develop-ment and lobby both for your own and your organizations inter-

est.

The latest business trends and accomplishments, that will enableyou to become a catalyst of positive change in your organization;



48/52


ADMISSION CRITERIA


49/52

- PROFICIENCY IN WRITTEN AND SPOKEN ENGLISH- BACHELORS DEGREE OR EQUIVALENT- COMPLETED APPLICATION FORMS- LETTER OF RECOMMENDATION

- PERSONAL INTERVIEW

MBA minimum 1 Year of work experience EMBA minimum 3 Years of management experience GEMBA minimum 8 years of work experience, TOP management

position

If you are an exceptional candidate and share an ambition to make a differ-ence, schedule a one to one meeting with the management of COTRUGLIBusiness School or contact us at [email protected]

We will be pleased to hear about your current situation and your futuregoals. If you meet the requirements of the assessment process you willgain status of an MBA participant and become a member of the exclusiveCOTRUGLI Club.

THE BEST INVESTMENT IS AN INVESTMENT INTO YOUR FU-TURE. ARE YOU READY TO GET ON BOARD?

WWW.COTRUGLI.EU



50/52

V I S I T W W W . C O T R U G L I . E

U A N D F

I ND O U T H O W A N I N V E S T M E N T I N T O Y O U R

E D U C A T I O

N C A N , N O T S I M P L Y B E N E F I T Y O U R C A R E E R

,

B U T

I

N S T E A D C H A N

G E Y O U R L I F E !


51/52


52/52

Documents

EMBA Web Brochure