Medicus NY Awarded Agency of Record for toremifenecitrate

NEW YORK--(BUSINESS WIRE)--Publicis Healthcare Communications Team (PHCG) announcedtoday that Medicus NY continues in order to be awarded agency of record status simply by GTx, Inc.for the commercial launch of toremifene citrate. GTx can be evaluating toremifene citrate within twodistinct clinical development programs inside men: in an 80 mg dose for the treatment of multipleserious side results of androgen deprivation therapy (ADT), as well as in a 20 mg dose for yourprevention involving prostate kind involving cancer inside high risk men using a precancerouslesion, higher grade prostatic intraepithelial neoplasia (PIN).

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Medicus NY will most likely be involved in every stagesof the product's promotion from prelaunch strategicplanning for you to branding and positioning, thencampaign development and execution. "Bringingtoremifene to promote will mark a significantadvancement within the management involving patientsalong with advanced prostate cancer or even rich ingrade PIN. Your Medicus NY team is quite proud tobecome the particular agency of choice for theseessential products," feedback Lisa Ebert, ManagingDirector involving Medicus NY.

Greg Deener, VP, Advertising and Revenue regardingGTx, Inc., adds, "When Medicus NY pitched yourtoremifene business, we had been right away impressedby their expertise, passion, and also collaborativenature. so once they promised us 'the enviable agencyexperience', we knew they would deliver about theirparticular promise."

In February, GTx announced the results of the Stage III ADT clinical trial by which toremifenecitrate 80 mg had been proven to possess built bone and reduced fractures, improved lipid profiles,ameliorated gynecomastia, as well as reduced hot flashes throughout study patients treated alongwith 80mg toremifene, in contrast for you to placebo. Although ADT works well treatment, it canlead to multiple serious estrogen-related aspect effects, which includes bone loss as well asincreased likelihood of fractures, adverse lipid changes using the possible regarding elevatedcardiovascular risk, too as symptomatic side effects like hot flashes along with gynecomastia. Rightnow there are not any drugs approved from the FDA to treat the actual multiple aspect outcomes ofADT pertaining to prostate cancer.

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GTx can also be evaluating toremifene citrate in a twenty mg dose in a phase III clinical trial for theprevention regarding cancer in the prostate within high risk men together with high-grade PIN. Mendiagnosed with higher grade PIN use a 30 to become able to 50 % possibility of progressing toprostate sort regarding cancer within three years. There aren't any drugs approved by the FDA toavoid prostate cancer.

About GTx, Inc.

GTx, Inc. (Nasdaq: GTXI) headquartered within Memphis, Tenn., can be a biopharmaceuticalorganization devoted for the discovery, development, and also commercialization involving tinymolecules which selectively goal hormone pathways for you to treat cancer, osteoporosis along withbone loss, muscle wasting, as well as other serious health-related conditions.

About Medicus New York

Medicus, section of the particular Publicis Healthcare Communications Group, focuses primarily onbuilding healthcare manufacturers via insight-driven communication targeted to healthcare expertsand their patients. Medicus differentiates itself by emphasizing creating whatever they contact theparticular "enviable agency experience." Lisa Ebert, Managing Director, explains, "Medicus NY canbe within the enterprise involving healthcare advertising, but we get been additionally within thecustomer-service business...and we should never shed sight of that. The Actual enviable agencyexperience begins with almost all the right expertise, superb talent, and also resources to deliverstrategy and artistic that will maximize brand name potential. Yet that's just the beginning. Medicusputs a higher priority on the every day expertise associated with working together and as a resultapproaches every challenge using a collaborative spirit, any 'get-it-done' attitude, plus an untiringattention to detail and service. We've dedicated to those priorities simply because they will increasethe actual danger for difference pertaining to our clients." Website: www.medicusny.com

About Publicis Healthcare Communications Group

Publicis Healthcare Communications group (PHCG), the member of Publicis Groupe SA, is amongthe particular largest healthcare communications groups inside the world together with over 2,700employees located in 10 countries. Worldwide healthcare solutions contain advertising, medicaleducation, sales and also marketing, as well as health-related as well as scientific affairs. PHCGdelivers its customers a strategic partnership, a strong give focus to guaranteeing worth regardingtheir own marketing and advertising spend, and also exceptional performancehttp://en.wikipedia.org/wiki/Man_boobs upon their own assignments. Web site:www.publicishealthcare.com

About Publicis Groupe

Publicis Groupe (Euronext Paris: FR0000130577) is the world's fourth largest communicationsgroup. in addition, it's ranked as the world's second largest media counsel and buying group, and isactually a global leader in digital and healthcare communications. Together With activities spanning104 countries on 5 continents, the particular Groupe employs approximately 44,000 professionals.

The Groupe delivers neighborhood as well as international customers a complete selection ofcommunication services, through advertising, via 3 autonomous global marketing networks, LeoBurnett, Publicis, Saatchi & Saatchi and 2 multi-hub networks, Fallon along with 49%-owned BartleBogle Hegarty; in order to media consultancy as well as buying, via a couple of worldwide networks,Starcom MediaVest Team and also ZenithOptimedia; interactive and also digital advertising led byDigitas; Specialized Agencies and also Marketing And Also Advertising Solutions (SAMS) providinghealthcare communications, corporate and also monetary communications, public relations, CRMand also direct marketing, event communications, sports marketing as well as multiculturalcommunications. Internet site: www.publicisgroupe.com