Lead Generation on LinkedIn

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Learn how to gain more business leads with the worlds most powerful free lead generation tool, LinkedIn.

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  • 1. The Power Formula for LinkedIn Success Kick-start Your Business, Brand, and Job Search Wayne Breitbarth
  • 2. ContentsIntroduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 I Never Even Wanted to Be on LinkedIn!Chapter 1 A New Way to Look at Social Media . . . . . . . . . . . . . . . . . . . . . . 7 The LinkedIn Power Formula Your Unique Experience Your Unique Relationships The ToolChapter 2 The Million-Cubicle Project . . . . . . . . . . . . . . . . . 11 LinkedInMaking the Invisible VisibleChapter 3 Wheres the Beef? . . . . . . . . . . . . . . . . . . . . . . . 21 The LinkedIn Profile: BasicsChapter 4 Your 30-Second Bumper Sticker . . . . . . . . . . . . 27 The LinkedIn Profile: Personal Identification Box Your Name Your Photograph Your Headline Your Location and Industry
  • 3. viii The Power Formula for LinkedIn SuccessChapter 5 Resume on Steroids . . . . . . . . . . . . . . . . . . . . . . 33 The LinkedIn Profile: Experience SectionChapter 6 Arent You Any Good? . . . . . . . . . . . . . . . . . . . . 37 The LinkedIn Profile: Recommendations How Many Recommendations Should I Have? What Should My Recommendations Say? Why Are Recommendations So Important? Tips for Getting RecommendationsChapter 7 Hyperlinks to Hot Leads . . . . . . . . . . . . . . . . . . . 45 The LinkedIn Profile: Additional Top Box Items Education Websites Public Profile URLChapter 8 Thats My Boy! . . . . . . . . . . . . . . . . . . . . . . . . . . . 53 The LinkedIn Profile: Summary and Specialties Sections The Summary Section SpecialtiesChapter 9 Not Your Average Joe . . . . . . . . . . . . . . . . . . . . . 61 The LinkedIn Profile: Must-Have Applications and Tools Box.net Files Google Presentation / SlideShare Amazons Reading List Events Giving (and Getting) AnswersChapter 10 Who Do You Want to Find? . . . . . . . . . . . . . . . . . 71 Searching on LinkedIn Saved Searches
  • 4. Contents ixChapter 11 I Found YouNow What Do I Do with You? . . . . . . . . . . . . . . . . . . . . . . . . . . 79 Contacting the Person You Just Found The Introduction FunctionChapter 12 Theres Gold in Them Thar Hills . . . . . . . . . . . . . 87 Expanding Your Network Importing Contacts Connecting with Colleagues Connecting with Classmates The Outlook Toolbar People You May Know Accepting or Declining Connection Requests Connecting with Competitors Monitoring Your Growing Network Tags Whos Viewed My Profile?Chapter 13 Keywords Are King . . . . . . . . . . . . . . . . . . . . . . 101 Maximizing Your Ability to Find and Be Found by Others Exact Phrases The And Function The Or Function The Not Function Keyword Optimizing Your ProfileChapter 14 How Do Companies Fit into the LinkedIn Landscape? . . . . . . . . . . . . . . . . . . . . . . . . . . . 107 Researching Companies on LinkedIn and Other Company-Related Matters Social Media Policies and ProceduresChapter 15 Revving Up Your LinkedIn Efforts by Joining Groups . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 115 The Power of LinkedIn Groups
  • 5. x The Power Formula for LinkedIn SuccessChapter 16 Show Me the Money! . . . . . . . . . . . . . . . . . . . . 121 What Are the Power Users Doing on LinkedIn?Chapter 17 Your Account, Your SettingsYour Way . . . . . 129 Setting Your Preferences and Using the LinkedIn Help Centers Paid vs. Free Accounts LinkedIn Learning Center and Customer Service CenterChapter 18 A Job Seekers New Best Friend . . . . . . . . . . . 135 LinkedInThe Worlds Largest Internet-Based Resume DatabaseChapter 19 Ready...Set...Go! . . . . . . . . . . . . . . . . . . . . 145 A Six-Week, Two-Hour-per-Week Road Map to Results Weeks 1-6 Managing Your Time on LinkedInChapter 20 Conclusion (Or Is It Just the Beginning?) . . . . 153 Which Camp Are You In?Bonus My Kids Are Already on FacebookChapter Cant They Find a Job There? . . . . . . . . . . . . . . 157 Why College Students Need to Be on LinkedInAcknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 165Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 169About the Author . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 179
  • 6. C h apt e r 1 2 Theres Gold in Them Thar Hills Expanding Your NetworkAs you can tell from previous chapters, the winner of the searchingaspect of the LinkedIn game is the person who has a lot of con-nections. However, please continue to keep in mind my recom-mendation that you only add to your network people whom youknow and trust, because when you add a new contact, you putyour extremely valuable network in his or her hands. Remember,it is your network. It is a possession you have worked your entirecareer to build, and when you add a connection on LinkedIn, it islike handing your Outlook database to that individual and trust-ing him to treat it professionally as you would treat his. I recommend you have an ultimate goal of acquiring at least200 to 250 connections (muskie size), as opposed to the 20 or30 connections (minnow size) that the vast majority of LinkedInusers acquire. If you want your searches to be useful, you reallywant to consistently add connections. This chapter will show you
  • 7. 88 The Power Formula for LinkedIn Success how to find new people to add, accept or decline the requests youll get, and gather interesting information about your expand- ing base of contacts. Once youve built your muskie-sized net, when you go fishing, youll be sure to come up with lots of poten- tially valuable connections. The most common way to add connections is one at a time. You do this by clicking Add Connections on the top toolbar (see Figure 12.1). All you need is the persons e-mail address, and then you can use LinkedIns standard invitation to invite your friend or colleague to join your network The preferable way, however, to add a person to your network is to search for her by name and then click Add [her name] to your network at the top right corner of her profile. Once you make this selection, you must then tell LinkedIn and the per- son how you know her by selecting one of the options LinkedIn shows you: colleague, classmate, etc. I prefer this method of add- ing connections rather than the option mentioned in the previous paragraph because it allows you to enter a short personal note explaining why it would be beneficial for the person to allow you to be part of her network. In my opinion, the standard Id like to add you to my professional network on LinkedIn is very lame. Figure 12.1: Adding connections one at a time is as easy as 1-2-3. Welcome, Wayne Breitbarth Add Connections Settings Help Sign Out Profile Contacts Groups Jobs Inbox (7) More... People Advanced the Life You Deserve - If you must work, work from home. Earn $500-$1000 Month to start. From Susan LaurinoEdit My Profile Add Wayne to your network Forward this profile to a connection ors, where we have served the office and Linkedin Trainer Furniture
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