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Social Media Strategiesfor Advocacy
DATA
-PC Sweeney
About Mewww.pcsweeney.com
@pcsweeneyFacebook.com/pcsweeney
Libraryland Ecosystem
Building voter support for libraries
EveryLibrary’s Successes
Building voter support for libraries
Why Talk in Terms of Local Politics
First the Good News
Building voter support for libraries
The Numbers Are Great!
Building voter support for libraries
Civic Attitudes
● 94% of Parents say libraries are important for their children. 79% say “very important”. 2
● 58% of Americans have a library card. 3
● 62% of card holders have visited the library in the last year at least once.4
2. Pew, May 2013
3 and 4. Harris Interactive | ALA, January 2011
Building voter support for libraries
Voter Attitudes
Nationwide, of all voters:
37% will Definitely vote yes for the library37% will Probably vote yes for the library
26% will Probably or Definitely vote no or may vote either way.
Building voter support for libraries
Party Affiliation Doesn’t Matter
Building voter support for libraries
Library Card Stats Don’t Matter
Building voter support for libraries
Library Use Doesn’t Matter
Building voter support for libraries
What Does Matter
Building voter support for libraries
What do politicians respond to?
Building voter support for libraries
What can we get?
Building voter support for libraries
What we do now
Building voter support for libraries
If you ignore everything else I say…
Building voter support for libraries
Building voter support for libraries
Building voter support for libraries
Social Media Apps 18-34 years old
NEXT LEVEL!!
Building voter support for libraries
DATA!!Building voter support for libraries
Building voter support for libraries
Good Data
Building voter support for libraries
We need to change
Building voter support for libraries
Building voter support for libraries
Building voter support for libraries
Building voter support for libraries
But what does it do?
Building voter support for libraries
Event Management
Building voter support for libraries
Crowd Funding
Building voter support for libraries
Volunteer Management
Building voter support for libraries
Surveys and Polling
Building voter support for libraries
Email Management
Building voter support for libraries
Building voter support for libraries
Dashboard
Building voter support for libraries
Individual Profile
Building voter support for libraries
Add Tags to Profiles
Building voter support for libraries
Full Profiles
Building voter support for libraries
How has someone engaged
Building voter support for libraries
Create Lists of Individuals
Building voter support for libraries
Set follow-ups
Building voter support for libraries
Map your patrons
Building voter support for libraries
Social Media Strategiesfor Advocacy
Patrick “PC” Sweeney@pcsweeney
www.pcsweeney.com
