100 LinkedIn tips from intranetfuture.com

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Here are 100 tweetable tips for using LinkedIn for business. If you like a tip, please copy it

and post it to LinkedIn tagging ‘Jonathan Pollinger’ or tweet adding ‘via @intranetfuture

#InTips.’ Thank you.

For more Social Media tips, plus news and examples please sign up to my social media

newsletter. Thanks again and good luck with LinkedIn!

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LinkedIn tip no.1 - Complete all the relevant sections of your LinkedIn profile. #INTips

LinkedIn tip no.2 - Add additional relevant sections to your LinkedIn profile eg Projects,

Organisations. #INTips

LinkedIn tip no.3 - Customise your public profile URL - select Edit link next to public profile

URL. #INTips

LinkedIn tip no.4 - Display a well lit good quality head and shoulders photo. Professional

and business like, not casual. Dimensions are 200 x 200 pixels. #INTips

LinkedIn tip no.5 - Add a well designed cover photo - the landscape background image at

the top of your profile page. Dimensions are 646 x 220 pixels. #INTips

LinkedIn tip no.6 - Don’t include your phone number or job title in the Name field. It’s

labelled Name because it’s for your name ONLY. #INTips

LinkedIn tip no.7 - Add your Headline beneath your name. It’s a headline so should be an

impact statement, not a job title. #INTips

LinkedIn tip no.8 - Write your Summary in the 1st person. Tell people your values,

passions and what you can do for them. Help people know YOU. #INTips

LinkedIn tip no.8 - Under Edit Contact Info/Websites select Other so you can add your own

website labels. #INTips

LinkedIn tip no.9 - Under Edit Contact Info/Websites make sure you add 3 websites or web

pages. #INTips

LinkedIn tip no.10 - Add media eg images, videos etc to your Summary and Experience

sections to make your profile stand out. #INTips

LinkedIn tip no.11 - Ensure your Headline, Summary, Experience and Skills and

Endorsements sections contain keywords to make yourself more discoverable. #INTips

LinkedIn tip no.12 - If you’re a Premium Member, use LinkedIn’s key word suggestions to

help with tip no. 11. #INTips

100 LinkedIn tips from intranetfuture.com

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LinkedIn tip no.12 - Re-order Sections by importance. For example, I want to stress Skills

and Endorsements so it appears higher than Experience in my Profile. #INTips

LinkedIn tip no.13 - To re-order Sections, select Edit then the Up and Down arrow on the

top right of section. #INTips

LinkedIn tip no.14 - Use Add Connections to find people your Address Book and to build

your network. #INTips

LinkedIn tip no.15 - Ensure that your current roles have the most detailed descriptions.

#INTips

LinkedIn tip no.16 - Schedule Posts to your LinkedIn Profile and Groups using Buffer.

#INTips

LinkedIn tip no.17 - Research show that the best time to post on LinkedIn is between 7am-

9am and 5pm-6pm. #INTips

LinkedIn tip no.18 - To view a Connections status updates, select View Recent Activity on

their profile - select the down arrow at top of profile. #INTips

LinkedIn tip no.19 - You can customise the Updates that are displayed on your Home

Page. Select the down arrow to the right of All Updates. #INTips

LinkedIn tip no.20 – You can now a blogging on LinkedIn. Select the pencil symbol in

‘Share an update…’ box. #INTips

LinkedIn tip no.21 - Too many emails from LinkedIn? Go to profile picture on top right then

Privacy and Settings then Communications/Set frequency of emails. #INTips

LinkedIn tip no.22 - Watch your spelling and grammar. Badly crafted updates and posts

create a poor impression. #INTips

LinkedIn tip no.23 - Use the Advice for Contacting <name> under Additional Information to

describe the type of person you wish to connect with. #INTips

LinkedIn tip no.24 - Add your contact details to Advice for Contacting <name> under

Additional Information. #INTips

LinkedIn tip no.25 - Personalise your invitations to connect. Show an interest in the

recipient. Share commonalities. #INTips

LinkedIn tip no.26 - Be sure to say thank you when receiving an invitation to connect. Start

a conversation. #INTips

LinkedIn tip no.27 - Apply for a job with one click under Jobs on the top menu. #INTips

100 LinkedIn tips from intranetfuture.com

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LinkedIn tip no.28 - Join relevant Groups. Networking groups for leads and industry

Groups for best practice. #INTips

LinkedIn tip no.29 - Post a question in a Group to start a conversation. #INTips

LinkedIn tip no.30 - Consider creating your own LinkedIn Group around a niche or a

location. #INTips

LinkedIn tip no.31 - Make sure a Group has active members and discussions before you

join. #INTips

LinkedIn tip no.32 - Is LinkedIn helping you achieve your business objectives? If not, figure

out why. #INTips

LinkedIn tip no.33 - Don’t hog your network’s feed by overposting. Aim for around 2 to 4

posts per day. #INTips

LinkedIn tip no.34 - To hide a contact from your News Feed, select Hide on the top right of

any of their updates. #INTips

LinkedIn tip no.35 - Company Page image sizes – Cover: 646px x 220px, Standard Logo:

100px x 60px, Square Logo: 50px x 50px. #INTips

LinkedIn tip no.36 - Images in company posts are automatically resized to 180px x110px.

#INTips

LinkedIn tip no.37 - If you have a Company Page its logo should appear on your profile on

the right hand side of job title under Experience. #INTips

LinkedIn tip no.38 - Use Sponsored Updates from your Company Page to target

messages to your potential customers. #INTips

LinkedIn tip no.39 - Ensure that you have at least 2 Company Page Admins for cover in

the event of sickness and holidays. #INTips

LinkedIn tip no.40 - If you have the resources, consider a Showcase pages for your

products and services. #INTips

LinkedIn tip no.41 - If you’re a small business, don’t worry too much about updating your

Company Page. Post from your personal profile instead. #INTips

LinkedIn tip no.42 - Use a strong unique password for LinkedIn (and all other services and

sites for that matter) and change it regularly. #INTips

LinkedIn tip no.43 – Use ‘View profile as’ button to see how your profile is displayed to

Connections and Public. #INTips

100 LinkedIn tips from intranetfuture.com

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LinkedIn tip no.44 - For extra security switch on 2 step verification in Settings under

Account/Manage Security Settings. #INTips

LinkedIn tip no.45 - Export and sync your Connections – go here. #INTips

LinkedIn tip no.46 - Tag your contacts by using the ‘@ mention’ feature in updates.

#INTips

LinkedIn tip no.47 - Aim to post images, photos and videos in about 80% of your total

posts. #INTips

LinkedIn tip no.48 - LinkedIn no longer has an Events function so promote events by

linking to an external events page in your updates. #INTips

LinkedIn tip no.49 - Try and reply to all comments on your posts – don’t ignore people

talking to you. #INTips

LinkedIn tip no.50 - Don’t use hashtags on LinkedIn – they are no longer supported.

#INTips

LinkedIn tip no.51 - Tweet #BringBackLinkedInHashtags to encourage LinkedIn to re-

introduce them . #INTips

LinkedIn tip no.52 - Use ‘People also viewed’ to the right of others’ Profiles to find and

connect with relevant people. #INTips

LinkedIn tip no.53 - Use ‘Whose viewed your profile’ to gain insights about your audience.

#INTips

LinkedIn tip no.54 - Use ‘How you rank’ to find popular profiles. Learn from them to boost

visitors to your profile. #INTips

LinkedIn tip no.55 - Research speakers and delegates before conferences and events to

get to know them and to make it easier to introduce yourself. #INTips

LinkedIn tip no.56 - Connect with people after a networking meeting on LinkedIn, even if

you didn’t get the chance to meet them. #INTips

LinkedIn tip no.57 - Ensure your LinkedIn updates and posts are positive and engaging.

#INTips

LinkedIn tip no.58 - Send links to relevant and useful articles and tools to your connections

to keep them engaged. #INTips

LinkedIn tip no.59 - Invite all your email newsletter subscribers to connect with you.

#INTips

100 LinkedIn tips from intranetfuture.com

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LinkedIn tip no.60 - Link to your jobs vacancy page from time to time to increase your

chances of recruiting new staff. #INTips

LinkedIn tip no.61 - To increase its reach, post a link when you do a Press Release.

#INTips

LinkedIn tip no.62 - Encourage your employees to join LinkedIn and to keep their profiles

up to date. #INTips

LinkedIn tip no.63 - Ask and encourage your employees to Like and Share your updates.

#INTips

LinkedIn tip no.64 - Ensure that you add plenty of images to your LinkedIn posts (blogs).

#INTips

LinkedIn tip no.65 - Have an unwanted connection? Remove by selecting the down arrow

in the top section of their profile. #INTips

LinkedIn tip no.66 - When making several changes to your profile, avoid irritating your

network by ensuring that ‘Notify your network’ is set to ‘No’. #INTips

LinkedIn tip no.67 - Listen, connect and engage. Remember this if nothing else. #INTips

LinkedIn tip no.68 - If you’re thinking of advertising with LinkedIn there are lots of useful

case studies - https://www.linkedin.com/ads/resources. #INTips

LinkedIn tip no.69 - Add a LinkedIn icon linked to your LinkedIn Profile and/or Page to your

YouTube channel. #INTips

LinkedIn tip no.70 - Use the filters to the left of the Search field to improve your search

results. Great for searching posts (blogs). #INTips

LinkedIn tip no.71 - Congratulate Connections on Birthdays and new jobs but make sure

they really do have a new job! #INTips

LinkedIn tip no.72 - Used LinkedIn’s mobile apps to stay in touch when you’re on the move

- iOS and Android. #INTips

LinkedIn tip no.73 - There’s a really useful app that helps you engage with your network

called LinkedIn Connected. Only on iOS at the moment. #INTips

LinkedIn tip no.74 – For security, regular review your connected Apps - Account

Settings/Apps and remove those that you no longer use. #INTips

LinkedIn tip no.75 - Use ‘https’ for improved security. Go to Privacy and

Settings/Account/Manage security settings/Enable secure browsing. #INTips

100 LinkedIn tips from intranetfuture.com

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LinkedIn tip no.76 - Follow Influencers like Richard Branson for great business advice and

inspiration. #INTips

LinkedIn tip no.77 - Only give Recommendations to people who you’ve worked with.

#INTips

LinkedIn tip no.78 - Give Endorsements to people you admire, whose blog posts you find

useful or who you’ve heard speak credibly. #INTips

LinkedIn tip no.79 - Add a link to your LinkedIn Profile on your email signature to

encourage people to view your profile. #INTips

LinkedIn tip no.80 - If your write content like white papers, presentations and tips then

publish onto Slideshare.net (owned by LinkedIn). #INTips

LinkedIn tip no.81 - You can view profiles anonymously. Go to Privacy and

Settings/Profile/Select what others see when you've viewed their profile. #INTips

LinkedIn tip no.82 - Upgrade to a Premium Account for a 30% larger profile photo. #INTips

LinkedIn tip no.83 - To prevent people seeing your connections – Go to Privacy and

Settings/Profile/Select who can see your connections then choose Only you. #INTips

LinkedIn tip no.84 - Remove or merge duplicate profiles. #INTips

LinkedIn tip no.85 - Use Advanced Search to find leads, suppliers and recruits. Learn

more. #INTips

LinkedIn tip no.86 - Use Saved Search in conjunction with Advanced Search – your results

are emailed on a weekly or monthly basis. Learn more. #INTips

LinkedIn tip no.87 - Want to message almost anyone on LinkedIn? Gain access to InMail

by upgrading to LinkedIn Premium. #INTips

LinkedIn tip no.88 - When using InMail and making an introduction, stress commonalities.

eg a client you’ve worked with who is connected with a prospect. #INTips

LinkedIn tip no.89 - When using InMail, sell a meeting or a call and not your service or

product. You wouldn’t kiss a stranger in the street! #INTips

LinkedIn tip no.90 - If you’re not on LinkedIn Premium, use Introductions to connect with

potential prospects. #INTips

LinkedIn tip no.91 - Ask happy clients for recommendations but be sure to personalise the

request. #INTips

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LinkedIn tip no.92 - If you’re not on LinkedIn Premium, use Introductions to connect with

potential prospects. #INTips

LinkedIn tip no.93 - Take the time to read and post comments on LinkedIn (blog) posts.

Engage! #INTips

LinkedIn tip no.94 – Upgrade to LinkedIn Premium and your listing will appear larger in

search results. #INTips

LinkedIn tip no.95 - Be wary of LinkedIn informing you that someone has changed their

job! Might just be a typo correction. Visit their profile to be sure. #INTips

LinkedIn tip no.96 - Use Pulse to keep up to date with relevant industry news. #INTips

LinkedIn tip no.97 - Turn your LinkedIn Profile into a CV or resume with Resume Builder.

#INTips

LinkedIn tip no.98 - If you’ve gone to the trouble of setting up a Company Page and have

followers then be sure to provide them with engaging updates. #INTips

LinkedIn tip no.99 -. If your sending messages to multiple Connections make sure you

uncheck “Allow recipients to see each other’s names and email addresses.” #INTips

LinkedIn tip no.100 - Finally, get active and get noticed! #INTips

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