Twitter for Business 101

Twitter 101: Make it work for your Business!

Twitter 101 | @allegradem | @theabbiagency!

Allegra Demerjian

@allegradem

Digital Communications Manager!


What You’ll Learn!▪  What Twitter is!▪  Benefits of using Twitter!▪  How to get started on Twitter!▪  Twi-ctionary!▪  Hashtags!▪  Interacting with your Public!▪  Tools of the Trade!▪  Best Practices for Creating Content !▪  Analytics!


What is Twitter?


▪  Micro-blogs, or “tweets”!▪  Real-time Updates!▪  140 characters or less!▪  Highly public domain!


What is Twitter?

Why use Twitter?


active !accounts!

direct!customer!interaction!

tweets !per day!

271M 500M

Source: Twitter Data | Twitter 101 | @allegradem | @theabbiagency!

Why use Twitter?

Why use Twitter? ▪  9 of 10 users have engaged with a business on Twitter!▪  73% felt better about brand after following on Twitter!▪  60% purchased something because of Twitter!

Source: HubSpot | Twitter 101 | @allegradem | @theabbiagency!

Getting Started


Choose your Twitter handle!!@TahoeNorth!

1

Getting Started


Choose your Twitter handle!!@TahoeNorth!

1

@TahoeNorth! @TheAbbiAgency! @AllegraDem! @Austin_TXARNG!

Getting Started


Choose your Twitter handle!!

1 2 Pick an official

hashtag!!#TahoeNorth!!

Getting Started




hashtag!!#TahoeNorth!!

Getting Started



1 Pick an official hashtag!!!

2 Complete your Information!!!

3

Getting Started




hashtag!!! Complete your

Information!!!

3 4 Pick your goal!

!!

Twi-ctionary


FOLLOW (v.)!▪  To “subscribe” to another Twitter users’ content!▪  Their content will appear in your feed!

▪  I will follow @TahoeNorth because I love Tahoe!!

FOLLOWER (n.)!▪  Somebody who follows your account!

▪  @TahoeNorth has 9,263 Twitter followers.!

Twi-ctionary


FAVORITE (n. or v.)!▪  v: To publically indicate that you “like” a tweet!

▪  I agree with that quote so I will favorite that tweet. !

▪  n: The number of “likes” you’ve gotten on a tweet!▪  That tweet just got 25 favorites!!

Twi-ctionary


RETWEET (n. or v.)!▪  v: To re-share another user’s content to your own

Twitter followers.!▪  I thought that cat picture was so funny that I

retweeted it.!

▪  n: The number of re-shares your tweet has gotten.!▪  My tweet about my cat got 400 retweets!!

Twi-ctionary


@ REPLY (n. or v.)!▪  n: A direct response to a user’s tweet!

▪  That user gave us an @ reply on our tweet.!

▪  v: To respond directly to a user’s tweet!▪  I replied to that cat tweet with a picture of my own cat.!

Twi-ctionary


Twi-ctionary


HASHTAG (n. or v.)!▪  A symbol that tags all following content to be a

linkable keyword!▪  Not case-sensitive, broken by punctuation!▪  Benefits:!

▪  Categorize tweets!▪  Find & reach users with similar interests!▪  Create a conversation!

#


▪  Topics!!

Types of Hashtags


▪  Topics!

▪  “Days” or Trends!!

Types of Hashtags


▪  Topics!

▪  “Days” or Trends!

▪  Events!

!

Types of Hashtags


▪  Topics!


▪  Events!

▪  Brand-Established!

!

Types of Hashtags


▪  Topics!


▪  Events!

▪  Brand-Established!

▪  Really, ANYTHING!

!

Types of Hashtags


▪  Work tags into your tweet!▪  Easy-to-use and remember!▪  Incorporate popular tags!▪  Use 2 hashtags MAX per tweet!▪  Don’t be annoying!

#BestPractices


Interact with your Public Why are regular people on Twitter?!

!!

news

talking about themselves

celebs

networking



!!

news



!!

networking



!!

celebs



!!

talking about themselves


Interact with your Public How-to start conversations!

!!1 Revisit your

Twitter goal!!!



!!1 Revisit your

Twitter goal!!!

▪  Engagement!▪  Website visits!▪  Lead generation!▪  Follow trends!!!



!!1

2 Revisit your Twitter goal!!!

Search keywords and hashtags!!!



!!1

3 2

Revisit your Twitter goal!!!

Search keywords and hashtags!!!

Interact!!Follow, reply, retweet, favorite!!!

Creating Content Best Practices


1. K.I.S.S. Keep it Short (Stupid)

Source: Hubspot | Twitter 101 | @allegradem | @theabbiagency!

▪  Must be less than 140 characters !▪  Factor in pictures & links!

▪  <100 characters = +18% engagement!!!

2. Link it

Source: SM Examiner | Twitter 101 | @allegradem | @theabbiagency!

▪  Direct click-through to website!▪  Increase retweets by 86%!▪  Include links in 60-80% of tweets!!!

3. Make it Visual

Source: Hubspot & SM Examiner | Twitter 101 | @allegradem | @theabbiagency!

▪  +313% total engagement!▪  +150% increase in retweets!▪  70/30 rule!!!

4. Use hashtags


▪  Double your Engagement rate!▪  Only used in 24% of Tweets!▪  Remember: 2 max!!!

5. Time it Out


▪  Post in daytime!▪  17% higher engagement on weekends!▪  Schedule 1-4 tweets per day!

!!


Tools of the Trade

1 Bit.ly!!!


Tools of the Trade

1 2

Bit.ly!!! Topsy!

!!


Tools of the Trade

1

3 2

Bit.ly!!! Topsy!

!! Scheduler!

!!

Analytics Analytics.twitter.com!






Thank you!


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Twitter for Business 101