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Nick Sohnemann on self driving cars, transparent flexible displays, drones, face deals, Google glasses, Oculus rift, virtual shelves and the 3 three rules of INNOVATION HACKING in a VUCA (volatility, uncertainty, complexity and ambiguity) world.
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MOMO SUMMIT
THE FINAL
MUNICH NOV 2013
JOURNEY
TO
THE
YEAR 2018
START
THE DAY
UNI OF WASHINGTON
USA
CORNINGUSA
VOLVO
SWEDEN
SELF DRIVING CARS
AT
WORK
YO SUSHI
UK
DRONES AS DELIVERY
AFTER
WORK
JOGGOBOT
GERMANY
ROBOTICS
SKYCALL MIT
USA
DRONE GUIDE
FACEDEALS
USA
SEGMENT OF ONE
SO WHAT
DOES IT
MEAN
FOR 2014
#MOBILE
TREND
WEARABLE
TECH
#1 FLEXIBLE
SCREENS
NEW OUTPUT DEVICES
SAMSUNG
SOUTH KOREA
NEW OUTPUT DEVICES
SAMSUNG
SOUTH KOREA
APPLE
USA
NEW INPUT DEVICES
PAPER LOGIC
UK
#2 GESTURE
RECOGNITION
NEW INPUT DEVICES
LEAP MOTION
USA
HEINEKEN
NETHERLANDS
GESTURE AD
MICROSOFT
USA
GESTURE TECH
#3 DATA
GLASSES
GOOGLE GLASS
USA
GOOGLE GLASS
USA
DATENBRILLE IM JOB
SPACEGLASSES META
USA
VIRTUAL GLASSES
OCULUS RIFT
USA
NEW VIRTUAL SCREEN DEVICES
OCULUS RIFT
VIRTUAL REALITY
USA
CVS
UK
VIRTUAL SHELVES
INNOVATION
HACKING
WHY?HACKING
IT‘S NOT ABOUT PROCESS
OUR MANTRA: IDEAS ARE NOTHING
EXECUTION IS EVERYTHING!!
YOU ARE NOT LACKING IDEAS
YOU ARE LACKING EXECUTION
OUR MANTRA: IDEAS ARE NOTHING
EXECUTION IS EVERYTHING!!
IT‘S NOT ABOUT PROCESS
THE MOST
COMMON
INNOVATION
FALLACIES
THE FUNNEL –
IS OLD WAY OF INNOVATING
THE GOLDEN* IDEA TRAP*Also called next big thing
CORE COMPENDENCIES TRAP
3RULES
RULES
FOR
SUCCESSFUL
INNOVATIONS
RULE NO 1
FIND A SOLUTION
TO A PROBLEM
CONVENIENCE
FUN
SAVE TIME OR MONEY
RULE NO 2
PRODUCT
MARKET FIT
FIND
GOOGLE GLASS
USA
DATENBRILLE IM JOB
CAT CAFE
JAPAN
RULE NO 3
CREATE
HACKS!
OCULUS RIFT
USA
NEW VIRTUAL SCREEN DEVICES
OCULUS RIFT
VIRTUAL REALITY
USA
LET THESE GUYS
HELP YOU MAKE
YOUR PRODUCT
IDEA PROTOTYPE PRODUCTION MARKETING
THE OLD WAY
IDEA MARKETING PROTOTYPE PRODUCTION
THE NEW WAY
HACKING
IDEA MARKETING PROTOTYPE PRODUCTION
THE NEW WAY
FINAL RULE
GO OUT AND DO!
NO MORE RULES
FINAL FINAL IDEA.....
COME WITH
ME TO THE
SILICON VALLEY
PRESENTED
BY
NICK
SOHNEMANN