How to Generate Leads Using

Profile Optimization

• Profile Picture• Location• Industry• Professional headline• Education• Profile Summary• Current Employer• Job Title & Description• Add Skills• Website Link• Link to BLOG/Twitter• Add LinkedIn Apps• Status Update• Join LinkedIn Groups• Add Connections• Recommendations • Contact Information

AnswersFind Question:• Browse by Industry• Browse by Categories• Search by Title• Search by Industry• Search by Keyword• Check for Open Question• Search by Relevance• Search by Date

How To Answer?• Neutral Answers – Provide Link• Serviceable Query / Lead – Reply Privately• Follow up• For Closed Question – Check Date & Send Message

AnswersHow To Ask?• Optimize the Question with Targeted Keyword• Add Details (Optional)• Categorize & Sub Categorize• Set Geography• Share

STRATEGY:• Answer Industry-Specific Questions on a regular basis• Reply Privately • Influence Best Answer rating• Suggest Expert• Provide Expert Advice• Become an Expert

Groups• Join Groups• Find Groups by Keyword• Find Groups by Geography• Find Groups by Industry• Find Groups by SKILLS• Browse Industry Specific Discussion• Active Participation in Discussions• Jump to most recent discussion• Find Addressable Query /Lead• Reply Privately• Send Message• Initiate Discussion• Ask Questions The Smart Way• Follow popular discussions• Like & influence queries• Join LION Groups

• Find Relevant Events

• Find Participating Companies

• Browse Industry

• Find Connections

• Network

Events

Connections• Use Advanced Search• Add Connections by Title• Add Connections by Industry• Add Connections by Geography• Add Connections by Company Size• Add Connections by Seniority Level• Search Connection by Keyword• Add Connections from LinkedIn Groups• Add Connections from LinkedIn Answers• Add Connections from LinkedIn Events• Add Connections from LinkedIn Skills• Get introduced through a connection• Network with Connections• Share Q&A’s with Connections• Share Group Discussions with Connections• Introduce your Brand to your Connections• Frequent Updation about your services• Acknowledge responses

DON'TS ON • Do not add any Indian Connection• Do not join any group associated with India• Do not add any India specific info on your Profile• Do not send Invites with Default message (*always customize)• Do not spam• Share Links if and only if required• You can only join 50 Groups on LinkedIn (*Choose wisely)• Use LION’s wisely