RE-ENVISIONING ENROLLMENT MANAGEMENT AT THE UNIVERSITY OF TEXAS AT AUSTIN

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MISSION

A Student-Centered Approach to Enrollment Management: Informed by a need to provide equity in access and serve the new traditional student.

HISTORY OF ACCESS TO HIGHER EDUCATION

Figure 2. History of Access to Higher Education. ("History of the FAFSA and need analysis," n.d.; "History of student financial aid," n.d.; Murch, 2010; Suri, 2013)

OPPORTUNITIES FOR CHANGE Education as a Public Good Calls for Access and Inclusion Changing Demographics

Figure 1. Changing Student Demographics in Higher Education. (Smith, 2009)

Fall Enrollment in Higher Education Institutions

THE DIGITAL DIVIDE % of American Adults Who Use the Internet

THE DIGITAL DIVIDE

Figure 3. Digital Natives and Internet Access. (Perrin & Duggan, 2015)

Family Peers InstitutionalCharacteristics

Institutional Fit

InstitutionalCommunications

COLLEGE CHOICE INFLUENCES

InstitutionalCommunications

•  Specific marketing strategy •  College catalogues and view books •  Investment in research and planning •  Communication with parents •  Social media •  Online web content •  Admissions portals

COLLEGE CHOICE INFLUENCES

A NEW TRAJECTORY

Access to Education as a Human Right Education serves both a public and private interest. There exists a symbiotic relationship between education and society, where an educated citizenry is beneficial for society.

Increase access to serve the new traditional student

Implement a student-centered approach to enrollment management

Use a technologically rich infrastructure to enhance student experience and appeal to digital natives

OBJECTIVES

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Dismantle Silos Facilitate the Democratization of Knowledge Foster Procedural Agency

VISION TO INTERVENTION

Successful precedents at the University of Minnesota and The University of Texas at San Antonio

+High tech & high touch accessible website & kiosks around campus

Re-imagined centralized administrative office (PCL, MAI, SSB, SAC)

CHALLENGE OPPORTUNITIES

Training Politics Stakeholders Funding Placement Space Accessibility

THE INTERVENTION

PLACEMENT AND FUNDING

ANTICIPATED OUTCOMES

AGENCY ACCESS DIVERSITY TRANSPARENCY EFFICIENCY

•  Transparency in the articulation of financial costs and financial aid options

•  Accessibility for low socioeconomic students

•  Accessibility for new traditional students

•  Provide a more cohesive/streamlined enrollment

management experience

ANTICIPATED OUTCOMES