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Leveraging LinkedIn -Creating A Professional Brand That
People Will Remember
Marc Miller - @[email protected]
2
Sponsors
Diamond
In Kind
Gold
Platinum
Recovering
Engineer
What is a Brand?
Your Brand
“Your brand is what people say about you when you’re not in the
room.” Jeff Bezos
Your Photograph1 2 3
4 5 6
The Winner
Background
LinkedIn Picture
Word Cloud Websites
http://www.wordle.net
http://www.tagcrowd.com/
http://careerpivot.com/tag/li-brand
LinkedIn Headline
LinkedIn Headline
LinkedIn Headline
Headline120 Characters
LinkedIn Headline
Headline120 Characters
Summary
Well educated and well rounded professional with international experience and background. Excels in operations management especially with regard to process improvements, project management and customer relations. While running a systems integration company, was successful in dramatically increasing customer base, sales and margin by employing quality people, improving processes and working closely with the customers.
Brand StoryI have had an eclectic career to say the least.
My career journey includes 22 years at IBM, several thriving tech startups, a painful stint as a high school teacher, a gig raising funds for the Jewish Community Association of Austin and a near fatal bicycle accident that changed my perspective forever.
Brand Story
I am a product manager who knows how to get my colleagues to listen. They listen because I take complex business and technical opportunities and bring them into focus.
Brand Story
The saying goes that every cloud has a silver lining.
In my world, marketing challenges are surrounded by possibilities. I build bridges between technology stakeholders and creative teams to find the silver lining that moves the business forward. Through it all, I am able to remain calm, curious and collaborative.
Rich Media
Rich MediaYouTube Videos
Slideshare Presentations
Brochures
Photographs
Action Items1. Develop a list of words and phrases that brand you
2. Have a picture taken of you that properly brands you
3. Write a LinkedIn Headline that properly brands you
4. Write your brand story
5. Add Rich Media to your profile
6. Check your public LinkedIn profile
Linkshttp://www.wordle.net
http://www.tagcrowd.com/
Slides
http://www.slideshare.net/MarcMiller1
Blog Posts
http://careerpivot.com/tag/li-brand
Career Pivot [email protected]
Twitter - @CareerPivot
http://www.Facebook.com/CareerPivot
http://careerpivot.com/blog
http://careerpivot.com
http://careerpivot.com/career-pivot-white-paper-library
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Sponsors
Diamond
In Kind
Gold
Platinum
