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Introductory Twitter and Facebook workshop for entrepreneurs at Seneca College.
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for Business
& a little bit of
No
Who am I?
Who are you &
Why are you here?
Main Point
And always make sure to have more than one leg on your marketing stool…
“The Marketing Stool”
5 Steps to Social Media Strategy Success1)Know Your Objectives2)Fine Tune the Details 3)Take Action4)Is it working? 5)Change or Tweak Your Strategy
Tavallai
Where is the value?
*Listening is of the utmost … strategic importance!
*Listening is a proper … core value !
*Listening is … trainable ! *Listening is a … profession !
Tom Peters Slide from The Art of Management
Value for Individuals & Entrepreneurs
• Build your network and professional relationships
• Gain knowledge• Knowledge-sharing • Problem-solving
Valuable Twitter Uses
• Customer service• Market Trends• News• Innovation• Understanding• Extending reach
•Relationships•Branding•Direct sales•SEO•Driving traffic•Networking
Small Business Case Study
But… How does it work?
• Twitter lets you write and read messages of up to 140 characters.
• The messages are public.• Twitter works equally well from
your desktop or mobile phone.
from Twitter 101
How to get started• Sign up for an account. It takes just a
few minutes.• To help people recognize and trust your
account, fill out your profile completely and include a picture.
“The Lingo”
The Lingo• To follow somebody is to subscribe to
their messages
• A tweet is an individual message
• A DM or direct message is a private message on Twitter
Reply using @
Search & Trending Topics
#hashtags
• Find people talking about similar topics
Retweet using RT
Best practices• Build relationships on Twitter
• Be welcoming and friendly• Engage people – ask questions• Listen for comments about you• Respond to comments and queries• Provide useful information (links, quotes, etc.) • Retweet messages you would like to share• Use a friendly, casual tone• Don’t spam people• Be Human
What is Facebook?
Facebook is a social utility that connects you with the people around you.– Your friends– Family – Co-workers– New opportunities
Why should you care?
• Over 300 million active users
Personal vs. Business Accounts
• Business page or Fan Page– Manage your business page
• Personal Page– Personality – Humanize your brand
What NOT to do! Personal Profile
• Profiles are for people and not companies• Don’t use it as a business• Personal Profiles should be kept personal
Is this for business or pleasure?
• Privacy setting – Make different connections see different things
Connect with people
• Friends need to be requested and mutually accepted
• Friend finder• Search – coworkers, friends, businesses
Friend Lists
Facebook Business Page
Why should a business set up a Facebook page?• Search Marketing• Interactivity • Business Promotion
– fans• Low Cost
How to Create a Business Page
Tips to Establish Your Presence
• #1 - Create an interesting page– Events– Videos– Photos– Articles (RSS feeds)
• Vanity urls – facebook.com/yourbusiness
Use Existing Networks
• Let people know• Include in your e-mail signature• Post a link or a badge on your website or blog
News Feed• #2 “News Feed” is your friend
– Viral effect – First thing users see– Engage other users– Updates shown on the “wall”– Allows users to post or share your material on
their “wall”
Optimize for Search
• Facebook Search (get more fans)• Public Search
– Settings (e.g. Privacy)• Power of Facebook
Advertise on Facebook
• PPC (pay per click) or PPV (pay per view)• PPC – every time somebody clicks you pay• PPV- you per 1000 impressions or people
looking or not looking on your ad
How to Drive Business
• Create events– Promote to your network– Call to action
• Send updates (to fans of your page)• Join the Discussion (Groups)
– Get to know people • Put up interesting discussions and videos on
your page
Personalize Your Profile
Follow People
Follow Leaders