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LinkedIn Company Pages – Get Your Brand Out There
Jade Pluck
What we will cover
Benefits
Create
Expert
• Benefits of a LinkedIn company page.
• Creating your LinkedIn company page.
• Becoming the Expert via company pages.
Benefits of a LinkedIn Company Page
• Reach more customers - 400 million people use LinkedIn
• Answer your customer questions - become The Expert
• Involve employees/team• Ranks very high in Google• Drive more traffic to your website• Different roles - separate company page
Creating your LinkedIn Company Page
• Banner image
Creating your LinkedIn Company Page
• Logo• Description– Specialities– Key products and services – Why is your company unique– Background about the company– CTA
• Specialities• Website link
LinkedIn Goals
• Brand awareness• Increasing sales • Grow business leads• Increasing site traffic• Brand advocates
Become The Expert
• Blog posts• LinkedIn publisher posts• Company news• Industry information• Slideshare• YouTube
LinkedIn Company Page Content
LinkedIn Posts
Effective LinkedIn Company Pages
• Images• Brand advocates• Content plan • Fantastic and engaging content • Consistent
Effective LinkedIn Company Pages
• Evaluate with analytics
Increase Followers
• Continually build followers – Follow button on website– Tell people– Email contacts– Add URL to your email
https://www.linkedin.com/company/linkedin-to-success
LinkedIn Company Page Tips
• Hootsuite • Pin content• Sponsor content
LinkedIn Company Page Tips
• Showcase pages
Connect with me on LinkedIn: http://uk.linkedin.com/in/jadepluckFollow my Company Page: https://www.linkedin.com/company/linkedin-to-successFollow me on Twitter: @jadepluck use #inspireurbizWebsite: www.linkedintosuccess.co.uk