Full bleedThe picture appears bigger as it continues beyond the confines of the cover & gives importance and space to the main image and ʻsellʼ

Given importance by being placed over the masthead (Hand over “Man of steel” cover line)

Question

Meant to be emotionally irresistible - good looking people and superheroʼs are meant to be admired, strong and superior

Lens flares on cover line to make it stand out more

Barcode and publishers name in bottom left corner - out the way as they are quite ugly and not as important as the rest of the cover

Exclusive so nobody else has it. This is important to Total Film fans

Masthead stays consistent through issue to issue

• Multiple hits and exclamations - passionate about film represents the ʻfansʼ• Using photographic stills- Pays tribute to the films they cover- True reflection of the film• Content aimed at multiplex cinemagoersBenefits• Exclusive in information• Expert opinion• Lists - content and knowledge• Reflect readers enthusiasm back to the reader