Download pptx - EPC mural Art

E F F E C T I V EP U B L I CC O M M U N I C A T I O N

KIING KIU CHUN | LAU CHIN SHENG | CLAUDWIE TAN | QILA HUSIN | SHAM ZHEN WEN | KHAIRUL JEFRI

F C O M 0 1 0 2

A N A L Y S I N G3

M U R A L P A I N T I N G S

K A M P U N G K Ub yE A R N E S TZ A C H A R E V I C

J A L A N G E R E J A

A R T I S T & H I S B A C K G R O U N D

E R N E S T Z A C H A R E V I C

• 27 years old.

• Born in Europe.

• Well-known for transforming the streets of Penang with his series of interactive murals.

A B O U T T H E M U R A L P A I N T I N G

• Massive 21m x 25m mural spanning over six storeys high of Wisma

Allianz.

• Completed in two weeks’ time (3rd April – 16th April)

• Especially commissioned by Allianz General Insurance Company to

reach out the rural community via its new catching phrase

"kampungku”.

• Ernest went all the way to the rural area of Sarawak to look for

inspiration for this mural.

• A symbol to remind people of home.

E F F E C T I V E P U B L I C C O M M U N I C A T I O N C O N C E P T S

1. N O N – V E R B A L C O M M U N I C A T I O N

Sleepy face of the kid and the sleeping cat shows the coziness in the village.

2. P A S S I V E P E R C E P T I O N

Peaceful village Flood

3. I N T E R C U L T U R A L C O M M U N I C A T I O N

Mural portraying a Malay village scene drawn by an European Artist

4. C O N N O T A T I V E M E A N I N G

Kampung reminds them about their hometown.

K A M P U N G = H O M E T O W N

In Google Translate,

For Malaysians,

5. P O S I T I V E C O N N O T A T I O N

V S

V A C U U Mb yM U H A M M A DI Q B A LR I D Z U A N

L A M A N S E N I 7S H A H A L A M

M U H A M M A D I Q B A L R I D Z U A N

A R T I S T & H I S B A C K G R O U N D

• Contestant of an urban art competition held by KHZNH Studio and Shah Alam City Council (MBSA) at Seksyen 7.

• Currently still a student.• Often post his illustrations

on his Facebook account.

• Drawn on 16th May 2014.• Message behind its name “Vacuum”:

Don’t be sucked in by the hollow pretentious physical values of life.

• A part of transforming the back alley of Shah Alam Seksyen 7 which used to be dark street to an open space that adds liveliness to the community.




Body of the individual is elevated

Basic emotion of

being shocked and

surprised

2. I N T E R P R E T A T I O N ( P E R C E P T I O N P R O C E S S )

INTERPRETS

TITLE“VACUUM”

MEANINGPORTRAYEDIN MURAL

RELATION-SHIPBETWEEN

3. F E E D B A C K

FEEDBACKS ARE MOSTLY POSITIVE FROM SOCIAL MEDIA

4. F I R S T I M P R E S S I O N

While observing the mural, you will initially feel scared seeing the little boy being sucked into the huge black hole.


IF YOU CONTINUE TO OBSERVE THE

MURAL

BECOME AWARE

THROUGH SENSES

YOU W

ILL

FEEL AS IF YOU ARE

GOING TO BE SUCKED INTO THE

HOLE

AND

M A L A Y A H E R Ob yA B S T R A XJ I N G G AF A D H I | M E D E A

K L A N G R I V E R

A B S T R A X J I N G G A

• A street art group formed in 2008.

• Founded by:a) Mohammad Fahmi Fadhi (32), a graphic artistb) A street artist who wants to be identified as Medea

• ABSTRAX JINGGA aim to convey stories, create relationships, aspire and inspire the younger generation through representation of their creative art.

A R T I S T S & T H E I R B A C K G R O U N D


• 10 meter long.• Painted in October 2012.• Completed in one week.• A portrait of two arch-rival politicians in Malaysia; Tun Dr.

Mahathir Mohamad and Nik Abdul Aziz, to honor both of them.

• A symbol to remind both politicians’ contribution to the country.

• Inspired by Barrack Obama’s “Hope” graphics during the 2008 United State Presidential Elections.




V A N D A L I S MN O T

R E S P E C T I N GP O L I T I C I A N

3. F E E D B A C K

P O S I T I V EF E E D B A C K

N E G A T I V EF E E D B A C K

4. S E L E C T I V E A T T E N T I O N

VS

SUPPORTER OF PAS SUPPORTER OF BN

5. S P A C E

SPACE – showing the arch-rival relationship between both leaders

R A P I D K L 3 D M U R A L b y H A Z E L O N G & F R I E N D S

M A S J I D J A M E K L R T S T A T I O N

T H E A R T I S T S

CHAN YI HAN (CONCEPT & PRODUCTION) | ANGEL NG (3D ARTIST) | HAZE LONG (3D ARTIST) | MICHELLE YEOH (3D ARTIST) | ANOKAYER (3D Artist)

FROM LEFT TORIGHT:


• Features a combination of props and realistic painting to give an illusion of realism.

• Utilizes more than 4 viewpoints for the 3D effect.

The first panel starts with a futuristic scene.

The scene then leads the viewer into an underwater sequence.

The underground water station brings the traveller back into a forest city. And the last panel ends the series with a

prehistoric dinosaur rampaging into the train.



2. F E E D B A C K

FEEDBACKS ARE MOSTLY POSITIVE FROM SOCIAL MEDIA

3. F I R S T I M P R E S S I O N

Peaceful and happy scene A dinosaur attacking the LRT


Some 3D props such as the red seat and railings, are able to blend in well with the realistic mural painting.

5. S P A C E

The girl holding a tablet is standing two seats next to the robot.

In an empty LRT, you won’t normally go to sit beside of a stranger.