Using LinkedIn the right way for lead generation

Amber Gold Marketing, LLC — [email protected] — 801-556-2246 — http://www.ambergoldmarketing.com

Presented by: Amber Dixon

Create a profile the reflects your brand

A LinkedIn profile has 15 main components and additional options:

1. Overview—Provide title to prompt SEO and change often

2. Activity—Prominent so update often with relevant information

3. Summary—Be as descriptive as possible and add visuals when possible (5 are visible)

4. Experience—Be descriptive and add project samples to highlight your work

5. Publications—(optional but recommended)

Great place for your blog

Add team members

Detailed description

Must have URL instead of attachments. Using Slideshare is a great option

6. Certifications

7. Organizations

8. Skills and Expertise—Your contacts can now endorse this area. List as many as apply to you

Endorsements

9. Education—Important to list every certification program, higher education, and even High School

10. Additional Information—List your interests, contact information, and you can add personal information but I

do not recommend it

11. Honors and Awards

12. Recommendations—Ask your connections to recommend your work

13. Connections—Visibility is optional

14. Groups

15. Following

**Some areas can be reordered

Additional Options: Languages, test scores, courses, patents, volunteering/causes

Personal Branding:

My personal brand statement is: __________________________________________________________________

____________________________________________________________________________________________

My target market is: ___________________________________________________________________________

____________________________________________________________________________________________

My keywords are: ______________________________, ______________________________,

______________________________, ______________________________, ______________________________

Groups of interest are (up to 50): ______________________________, ______________________________,

______________________________, ______________________________, ______________________________



LinkedIn for Sales

Sales Navigator by LinkedIn—Does have a cost, but a free demo is available.

Lead developer and recommendations

Full profiles up to 3rd degree connections

Business.linkedin.com

Use LinkedIn to research the correct person in a company to connect with.

Because 90% of your calls will end up in voicemail, knowing who to talk with will help you get passed the gate-keeper.

Ask your common connections to make an introduction—like a referral.

Network with your peers, customers, vendors, target market, and companies.

Remember that social media turns the “old playbook” into a “new playbook,” so the old way of selling will not work the same when using social media.

Because of LinkedIn’s influence, search engines will often display a LinkedIn profile before a normal website.

Do not become a “promoter” - become a “thought leader! “

Review who has visited your profile and connect. They had some interest in you or they wouldn’t have viewed your profile.

Combine social media with traditional marketing for the most impact.

Build your prospecting map.

Step 1: See who viewed your profile.

Step 2: Check out the “Viewers of this profile also viewed” section.

With LinkedIn, you can almost always learn enough about someone to make your call more relevant and useful to them.

After each event, meeting, discussion, immediately connect on LinkedIn, remind him/her how you met, summarize your discussion, and share why a connection would benefit both of you.

Create a company page if you haven’t already.



Mistakes You May Be Making Now:

Your profile is incomplete.

You have not personalized your LinkedIn URL. Big mistake. Personalize it with

your first and last name, then add the appealing link to your email signature and biography.

Your profile is full of typos—ALWAYS type content into a word program with a spell-checker

component to avoid this fatal mistake.

You do not have a professional photograph—You must have a photo. Many people

do not trust individuals without a photograph.

You have a photograph with someone else in it with you. LinkedIn is for business

professionals, keep your family or significant-other photographs for FaceBook.

Your title is of your actual position with a company, and not about what you have to offer. Your

title should be changed often and possess at least one of your keywords.

Do not have a title like, “Owner of XYZ company”, instead have “Taking businesses to the next level at XYZ company.”

You fail to personalize your requests to connect. No one wants to see the connection

request in their inbox with the standard LinkedIn template. Personalize it with why you believe connecting would benefit you both, a sentence about what you do, and ask to set up a telephone call or meeting.

You have not joined groups. You could be missing out on being seen as an expert of your

field, and not reaching the right people.

You post and run! All too often people will post an article, a question, or update that others

comment may comment on, but the dialogue does not exist because you have moved on to other updates. Do not do this! You are not engaging your connections by ignoring the dialogue aspect of LinkedIn.

Your company is not listed on LinkedIn. LinkedIn has upgraded its company site with

advanced features like video share, products & services, and more insights.

You have not added visual samples of your work.

You use different “handles” for every social media profile you own.



Links to Enhance LinkedIn Networking:

Display your LinkedIn profile on your website: https://developer.linkedin.com/plugins

Want to know the plethora of social media sites and find where you are listed? http://

namechk.com/

Time Saving Strategies:

If you use Outlook, you can link your LinkedIn connections with your Outlook address book

Scroll to bottom of LinkedIn page and click on “Tools”

Click on “Outlook Social Connector” tab

Do you often find online content that you want to share on LinkedIn? The LinkedIn bookmarklet

allows you to easily share information without being in LinkedIn

Scroll to bottom of LinkedIn page and click on “Tools”

Click on “Sharing Bookmarklet” tab

Easily expand your possible connections by using your education history and filtering

Under “Contacts” menu you will find your list of schools

Choose who you share your updates with

LinkedIn

LinkedIn and Twitter

Connections

Search Groups, People, Articles and more by keyword

Change the search’s drop down menu from “People” to your chosen type and search by

keyword

Have your Employees share your voice

Create a brand strategy

Ask that they share, comment, add

Cross-promote on all of your platforms. Do not make them stand alone, but use them in unison

Develop a strategy — Avoid wasting time, and instead have a defined strategy to follow

https://developer.linkedin.com/plugins

http://namechk.com/

http://namechk.com/


About Amber Dixon:

Amber Dixon, the owner of Amber Gold Marketing (AGM), is a marketing and public relations consultant who works with businesses to strengthen the company’s brand, tell the company story through public relations efforts, generate social media activity, act as content management officer, and marketing collateral development.

Amber trains business owners and their employees on topics like, “How to Use Social Media Correctly;” “What are Effective Marketing Techniques;” and “Public Relations for Small Businesses.”

Along with her team, Amber works one-on-one with business owners on marketing and public relations strategies. Many small businesses do not have an in-house marketing or public relations department, but are in need of

someone to assist them with enhancing brand awareness in traditional and social media; creating marketing collateral; and acting as the content manager for the website/blog, business materials, and press relations.

With over 15 years of marketing and public relations experience, AGM fills the marketing and public relations department void in a consultation capacity. Together you will identify the goals of the company, develop specific strategies, and prioritize campaign steps to reach the desired results.

AGM believes in the power of mixing traditional marketing with social media platforms. While working with companies, they provide proven strategies regarding both mediums to assist them with reaching its goals.

Amber is a frequent speaker for a variety of audiences in the Salt Lake Valley on topics regarding social media for business, work/life balance, marketing techniques, public relations best practices, and market development. She also served as a competitive event judge at the 2012 International DECA Career Development Conference, judging the Creative Marketing Project segment.

Amber graduated with a BS in Communications and a minor in Business. She also earned an Executive Programs certification from the Kellogg School of Management in Chicago, IL. Amber is active in the community serving on a variety of committee and boards, and in October of 2012, she was nominated as Woman of the Year for the Women in Insurance and Financial Services national organization. LinkedIn Profile: http://www.linkedin.com/in/amberdixon Website: http://www.ambergoldmarketing.com

http://www.linkedin.com/in/amberdixon

http://www.ambergoldmarketing.com/