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VisitWales.com/businessevents | [email protected] | #MeetInWales | @MeetInWales
Digwyddiadau Busnes Cymru Business Events Wales
A new approach
The main goal and ambition is for events to be :- (1) linked to the industry sectors being targeted
for inward investment, foreign direct investment and economic development throughout Wales,
(2) subjects of academic, scientific or medical excellence or innovation that will showcase Wales as a great place to study, work and live, as well as visit.
Y prif nôd ac uchelgais yw sicrhau:-
(1) yn gysylltiedig â’r sectorau sy’n cael eu
targedu ar gyfer denu mewnfuddsoddiad a buddsoddiad uniongyrchol o dramor, a’u cysylltu hefyd â gwaith datblygu economaidd ym mhob cwr o Gymru.
(2) Cysylltu digwyddiadau â meysydd lle mae rhagoriaeth neu ddatblygiadau arloesol i’w gweld yn y maes academaidd, gwyddoniaeth neu meddygol er mwyn dangos bod Cymru yn lle gwych i astudio, i weithio ac i fyw ynddo, yn ogystal â bod yn lle gwych i ymweld ag ef.
Ffordd newydd o weithio
Why?
Wales achieves less than 2% of the UK’s business events value Opportunities to achieve economic benefit of up to £24 million p.a. Potential to increase market share from: − UK and international associations − public & third sector meetings − corporate meetings and team building events Benefits: direct visitor spend, economic development, profile raising, knowledge capital etc
Pam? Mae Cymru'n cyflawni llai na 2% o werth
digwyddiadau busnes y DU
Cyfleoedd i gyflawni budd economaidd o hyd at
£24 miliwn p.a.
Potensial i gynyddu cyfran y farchnad o:
- Cymdeithasau yn y DU a rhyngwladol
- cyfarfodydd sector cyhoeddus a'r trydydd
sector
- cyfarfodydd corfforaethol a digwyddiadau
adeiladu tîm
Manteision: gwariant ymwelwyr uniongyrchol,
datblygu economaidd, codi proffil, cyfalaf
gwybodaeth ac ati
Amcanion − Cynyddu cyfran farchnad Cymru o'r farchnad digwyddiadau busnes
− Dwysáu'r cysylltiad rhwng digwyddiadau busnes a sectorau economaidd ac
academaidd Cymru, hy. i hyrwyddo FDI / twf economaidd / Cyfalaf gwybodaeth
− Datblygu a hyrwyddo cynnig brand unigryw i ddigwyddiadau busnes Cymru
− Paratoi ac addysgu cynnyrch digwyddiadau busnes Cymru yn rhagweld y bydd
mwy o weithgarwch
Objectives − Increase Wales’ market share of the business events market
− Deepen the connection between business events and Wales’ economic and
academic sectors ie. to promote FDI / economic growth / Knowledge capital
− Develop and promote a distinctive Wales’ business events brand proposition
− Prepare and educate Wales’ business events product in anticipation of increased
activity
Negeseuon
− Rhagolygon byd-eang Cymru
− Diwylliant a threftadaeth arbennig Cymru
− Meddyliau MICE Cymru
− Cryfderau'r sector yng Nghymru
− Cymru fel gwesteiwr digwyddiadau mawr
− Amrywiaeth o fannau cyfarfod yng Nghymru
− Amrywiaeth eang o weithgareddau "y tu allan i gynhadledd" Cymru
Messages
− Wales’ global outlook
− Wales’ distinct culture & heritage
− Wales’ MICE credentials
− Wales’ sector strengths
− Wales as a major events host
− Wales’ diversity of meeting spaces
− Wales’ wide range of “out of conference” activities
‘Mae digwyddiadau busnes yn
arddangosfeydd sector sy'n defnyddio
isadeileddau twristiaeth’.
‘Business events are sector showcases
that use tourism infrastructures.’
Sut? | How?
Cyflwyno’r cyfle i’r
farchnad – pam,
rhesymeg, y cyfle
Present Wales proposition
to market – why, our
statement, reasons why to
meet in Wales
Paratoi cynnig Cymru yn
bethnasol I’r farchnad ac i’r
prynnwyr
Get Wales product & market
ready – product relevant,
responsive and proactive.
Product ownership &
presentation
Cydweithio ar draws diwydiant
a sectorau gan gyflwyno
Cymru yn addas i’r prynnwyr
and trefnwyr priodol
Work with industry, sectors
and colleagues to target &
present Wales offer to buyers
and planners
1 2 3
Blaenoriaethau |Priorities
Cynaliadwyedd
Sustainabiliy
Datblygu arlwy , hyfforddiant a meithrin
dealltwriaeth
Product Development training,
understanding & appreciation
Amlwg yn y farchnad
Visibility in the marketplace
Trefnu a denu digwyddiadau
Securing Events
Date Event Location Type RAG
Apr-18 MeetWales Stakeholder Event Llandrindod Wells Meeting
16-18 April 2018 Meet GB Wales Familiarisation visits North & South Wales Fam visits
19-20 April 2018 MeetGB London Table Top
April 2018 Visit Britain European Associations lunches Various Luncheon elevator pitch
May-18 IMEX 2018 Frankfurt Exhibition May-18 GANG Cork Meeting/ Conference
6-9 June 2018 M&I Forum Dubrovnik Table Top
27-28 June 2018 The Meetings Show Olympia, London Exhibition
10-13 July 2018 M&I Forum German Roadshow Cologne, Hamburg, Berlin Table Top
22-26 Sept 2018 MeetGB China pre fam visit to Wales South East Wales Fam visit
27-29 Sept 2018 MeetGB China event Sheraton Grand Hotel Edinburgh Table Top
23-25 September 2018 PCMA European Influencers Meeting Seville Closed invite only
Friday 5th October 2018 The Business of Events - TBOE Wales Celtic Manor Resort Closed invite only
Oct 2018 - actual tbc The Business of Events -TBOE Scotland Gleneagles Closed invite only
25th October 2018 The Business of Events - TBOE London Portcullis House, London Closed invite only
26th October 2018 TBOE - Senior Leadership Forum QE11 Centre, London Closed invite only
11-14 November 2018 ICCA Annual Congress Dubai Meeting/ Conference
27-29 November 2018 IBTM 2018 Barcelona Exhibition
6-9 Jan 2019 PCMA Convening Leaders Pittsburgh USA Closed invite only
15 Jan 2019 GREAT Business Events Lunch & Sales calls Vienna Luncheon
22 Jan 2019 GREAT Business Events Meeting Matters,Lunch & Sales Calls Brussels Luncheon/ Sales calls
March 2019 Discover Wales for Business Events - St David’s Day USA tbc Luncheon/ Dinner
11-13 March 2019 Association European Fam visit – Wales Tbc Fam visit
Digwyddiadau | Events attending 2018-2019
Digwyddiadau | Events attending 2019-2020
Date Event Location Type RAG
March 2019 Discover Wales for Business Events - St David’s Day USA tbc Luncheon/ Dinner
March 11-13 GREAT European Association fam visit South East Fam Visit
Apr-19 MeetWales Stakeholder Event tbc Meeting April 2019 MeetGB tbc Table Top
April 2019 Visit Britain European Associations Lunches Various Luncheon/ elevator pitch
21-23 May-19 IMEX 2019 Frankfurt Exhibition
May-19 GANG 2019 tbc Meeting/ Conference
June 2019 M&I Forum – Europe Tbc Table Top
26-27 June 2019 The Meetings Show 2019 Olympia, London Exhibition
25-28 August 2019 M&I Forum – The Americas Chicago Table Top
October 2019 IMEX America 2019 Las Vegas USA Exhibition
November 2019 ICCA Annual Congress Dubai Meeting/ Conference
November 201 IBTM 2019 Barcelona Exhibition
Dec 2019 Visit Britain/ Visit Wales European lunches Various Luncheon/ elevator pitch
Tbc 2019 MeetInWales showcase - pre fams / table top meetings/ gala dinner/ product showcase
Tbc Table top & fams
MeetInWales.com | [email protected] | #MeetInWales | @MeetInWales
Gweithgareddau |Activities
− Website & Content refresh as part of digital gateway
− Stakeholder sessions/ workshops
− Dedicated PR effort with Davies Tanner
− Monitor impact of effort
− Create a subvention criteria for support
− Collaborate with sector colleagues on attracting
large events eg. UK Space Agency
− Exploiting membership opportunities
− Targeting data and research ie. ICCA
− Collaborating with willing partners / products
supporting their efforts and bids
− Review & develop appropriate marketing material
and content
− Reviewing options for a national Ambassador
programme
− Create a bi-ennial MeetInWales showcase as well as
regular fam visits, meetings, product showcase
− Adnewyddu gwefan a chynnwys fel rhan o'r porth
digidol
− Sesiynau / gweithdai gyda partneriaid
− PR gyda Davies Tanner
− Monitro effaith ac ymdrech
− Creu testun ar gyfer cymorth a nawdd digwyddiadau
− Cydymffurfio â chydweithwyr yn y sectorau er mwyn
denu digwyddiadau mawr ee. Asiantaeth Gofod y DU
− Manteisio ar gyfleoedd aelodaeth ee ICCA
− Gweithio â phartneriaid parod i gefnogi eu
hymdrechion a'u ceisiadau
− Adolygu a datblygu deunydd marchnata priodol
− Datblygu rhaglen Llysgennad Cenedlaethol
− Creu digwyddiad ac arddangosfa MeetInWales yn
ogystal a ymweliadau fam, cyfarfodydd, arddangos
cynnyrch
Cyllideb | Budget £
GWEITHGAREDDAU/ ACTIVITY
£
18/19
£
19/20
Digwyddiadau ac Arddangosfeydd:
Exhibitions/ Events : £386,400 £375,000
o Meet GB | IMEX| The Meeting Show| IBTM o ICCA Congress | GANG | M&I Forums
o VisitBritian Exchanges
Deunydd marchnata | Collateral £38,600 £50,000
PR & Cynnwys | PR & Content £50,000 £50,000
Digidol | Digital £50,000 £50,000
Ymweliadau | Fams
Datblugu cynnyrch | Product Development £45,000 £45,000
Cymorthdal | Subvention £30,000 £30,000
Staffio | Staffing & Contractors £200,000 £200,000
£800,000 £800,000
DIWYDIANT
INDUSTRY
Rôl Digwyddiadau Busnes | Business Events fit
SECTORAU
BUSNES
BUSINESS
PRIORITY
SECTORS
Business Events
MARCHNATA &
TWRISTIAETH
TOURISM &
MARKETING
ACADEMAIDD &
MEDDYGOL
ACADEMIA &
MEDICAL
DIGWYDDIADAU
MAWR
MAJOR EVENTS
DIGWYDDIADAU
BUSNES
BUSINESS
EVENTS
Sectorau | Sectors
Advanced Materials & Manufacturing Creative Industries Energy & environment F&PS
Food & Drink Life Sciences Tech Tourism
Adnabod pwy yw pwy … Know who’s who …
- Associations
- Corporates
- Agencies
- Incentives
- Event planners & buyers
- Rotations
- PCOs | DMCs
− Cymdeithasau
− Corfforaethau
− Asiantaethau
− Cymhellion
− Cynllunwyr a phrynwyr digwyddiadau
− Cylchdroi
− PCOs | DMCs
Adnabod eich cynulleidfa … Know your audience…
…
Disgwyliadau prynnwyr…?
Planner Expectations …?
− Free WiFi
− Accessibility & supporting infrastructure
− Suggestions, ideas & support - out of
conference ideas
− City / Destination support & awareness
− Choice of accommodation options &
booking platforms
− Transport / ticketing / travel schemes
− Incentive ideas
− WiFi am ddim
− Hygyrchedd a seilwaith cefnogi
− Awgrymiadau, cefnogaeth a
syniadau
− Cefnogaeth ac ymwybyddiaeth y
lleoliad
− Dewis opsiynau llety / sut i archebu
− Cludiant / tocynnau / cynlluniau
teithio
− Syniadau ar gyfer cymhellion
Adnabod eich fformat Know your format layouts
Cymorth | Support
- Industry media – CAT, C&IT, M&I,
Conference News etc
- Industry Events – IBTM, IMEX, The
Meeting Show, M&I Forums, C&IT
Forums
- Industry Forums
- ICCA memberships and Chapters
- VisitBritain workshops
- VisitWales engagement
− Cyfryngau y diwydiant - CAT, C&IT,
M&I, Conference News ayyb
− Digwyddiadau Diwydiant - IBTM, IMEX,
The Meeting Show, Fforymau M&I
− Fforymau Diwydiant
− Aelodaeth ICCA
− Gweithdai VisitBritain
− Ymgysylltiad VisitWales
Chi | You
- Be engaged
- Communicate with us
- Work with us / Tell us / Share with us
- Respond to us!
- Know your product
- Know your audience
- Respond
- Cymerwch ran
- Cyfathrebu â ni
- Gweithio gyda ni / Dywedwch
wrthym / Rhannwch efo ni
- Ymatebwch!
- Adnabod eich cynnyrch
- Adnabod eich cynulleidfa
- Ymatebwch
YOU tell us
We share internally
PR agencies
Welsh Government global offices
Visit Wales database & social channels
Sectoral contacts
We share externally
Visit Britain
Industry partners
Lobbying partners
Who do you
share with?
Llif Hyrwyddo | Promotional Flow
Hyrwyddwch eich hunan ….
Promote yourselves …..
Dilynnwch ni
Follow us & tag us on social
Ymunwch a’r sgwrs
Follow our conversation on LinkedIn
Rhannwch eich newyddion / PR
Send us your product updates, news &
press release
@MeetInWales #MeetInWales
MeetInWales
Heledd Williams [email protected] [email protected] t: 03000 250026 m: 07814 886060
VisitWales.com/businessevents | [email protected] | #MeetInWales | @MeetInWales
